Keyword » consumers

Stork launches Christmas home baking drive

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

Europeans are decreasing their sugar intake, says study

The majority of consumers in key European markets are cutting back on their consumption of sugar, new research from Mintel has revealed.

Key consumer trends were revealed at Taste Tomorrow London
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Global study identifies key bakery trends

A global study for Belgian ingredients manufacturer Puratos has unveiled key trends in the baking, patisserie and chocolate markets.

Shoppers set own healthy-eating rules

Four out of five (80%) consumers do not trust the health advice they are given, according to The Waitrose Food and Drink Report 2015.

Innovate to succeed, says foodservice research company Horizons

Operators must offer food from breakfast to bedtime with everything in between or they will be left behind by their competition, according to foodservice research company Horizons.

Greggs
Greggs runs a loyalty card scheme
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Consumers still love a loyalty scheme

A total of 87% of consumers say a good loyalty scheme will encourage them to repeatedly buy, research has revealed. 

Nostalgia a driver in confectionery, claims Canadean

Six out of 10 consumers go for confectionery that reminds them of their childhood.

UB withdraws McVitie’s Toasting Waffles after recipe change info

United Biscuits (UB) has voluntarily withdrawn its McVitie’s Toasting Waffles, after a change in the recipe.

Greggs links with VoucherCodes for sausage roll drive

Bakery giant Greggs is treating consumers to a free sausage roll this week, with 6,000 to give away each day. 

Research firm identifies morning goods and lunch opportunities

The morning goods market is expected to grow 2.7%, as retailers are advised to capitalise on the convenience food trend.

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