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Ferrero confirms Delacre purchase from UB

Belgium-based Delacre said Ferrero had completed the acquisition of the Delacre and Delichoc biscuit brands from United Biscuits. 

Alex James joins Jacob’s for new campaign

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Mondelēz to complete Cadbury biscuit takeover

Mondelēz International has agreed to buy the global licence for Cadbury-branded biscuits from Burton’s Biscuit Company.

Ex UB boss is new Continental Bakeries chairman

Jeff van der Eems, the former chief executive of United Biscuits (UB), has been made chairman at European bakery group Continental Bakeries (CB).

United Biscuits part of new firm

United Biscuits (UB) owner Yildiz Holdings has combined its global biscuits and confectionery businesses to form a new company worth £3.57bn ($5.2bn).

New gluten-free biscuits from McVitie’s

United Biscuits (UB) is to debut a gluten-free biscuit selection for the first time next month, under its McVitie’s brand. 

New McVitie’s twin packs

United Biscuits (UB) has announced the launch of McVitie’s To Go snack packs. 

Jacob’s announces reality TV stars for new ad

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

United Biscuits targets convenience stores in biscuit growth initiative

United Biscuits (UB) is aiming to grow biscuit sales by £88m over the next five years, by helping convenience stores optimise their range offer.

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