Keyword » UB

Ferrero confirms Delacre purchase from UB

Belgium-based Delacre said Ferrero had completed the acquisition of the Delacre and Delichoc biscuit brands from United Biscuits. 

Alex James joins Jacob’s for new campaign

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Mondelēz to complete Cadbury biscuit takeover

Mondelēz International has agreed to buy the global licence for Cadbury-branded biscuits from Burton’s Biscuit Company.

Ex UB boss is new Continental Bakeries chairman

Jeff van der Eems, the former chief executive of United Biscuits (UB), has been made chairman at European bakery group Continental Bakeries (CB).

United Biscuits part of new firm

United Biscuits (UB) owner Yildiz Holdings has combined its global biscuits and confectionery businesses to form a new company worth £3.57bn ($5.2bn).

New gluten-free biscuits from McVitie’s

United Biscuits (UB) is to debut a gluten-free biscuit selection for the first time next month, under its McVitie’s brand. 

New McVitie’s twin packs

United Biscuits (UB) has announced the launch of McVitie’s To Go snack packs. 

Jacob’s announces reality TV stars for new ad

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

United Biscuits targets convenience stores in biscuit growth initiative

United Biscuits (UB) is aiming to grow biscuit sales by £88m over the next five years, by helping convenience stores optimise their range offer.

Carr’s Water Biscuit production restarts at flood-hit factory

Carr’s Water Biscuit production has resumed at United Biscuits’ (UB) Carlisle factory for the first time since it was flooded last December.

United Biscuits identifies £500m growth opportunity in biscuits

United Biscuits (UB) has identified £500m of growth opportunity in the UK biscuit market as part of its first Biscuit Review.

UB boss steps down

United Biscuits’ chief executive, Jeff van der Eems, has stepped down with immediate effect.

United Biscuits releases teacakes

United Biscuits (UB) is to expand further into the cake aisle with the release of two teacake products.

Ginger Nut production restarted

United Biscuits (UB) has resumed production of McVitie’s Ginger Nuts at its Carlisle factory.

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

United Biscuits’ new launches

United Biscuits (UB) will launch McVitie’s Digestive Nibbles, in what the company described as its “biggest new product development” for 2016.

Prince Charles visiting the flooded factory
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United Biscuits restarts production at flood-hit Carlisle factory

United Biscuits (UB) has restarted production of McVitie’s Gold biscuit bars at its Carlisle factory, after the site was devastated by floods in the wake of Storm Desmond.

Carlisle factory hit by floods

United Biscuits’ (UB) Carlisle factory has been flooded by over a metre of water in the wake of Storm Desmond and staff have been told to stay home.

United Biscuits (UB) now runs 16 trucks on waste cooking oil
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UB slashes CO2 emissions

United Biscuits (UB), the biscuit and snack manufacturer, has extended its fleet of trucks fuelled by waste cooking oil to 16.

UB invests £15m in export drive

United Biscuits (UB) is planning to invest £15m to increase capacity at its biggest factory next year and is forecasting a 50% increase in its exports by 2020.

United Biscuits (UB) has launched a Chinese eCommerce store
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UB launches Chinese eCommerce store

Biscuit manufacturing group United Biscuits (UB) has launched an eCommerce store for Chinese consumers on Alibaba Group’s Tmall Global platform.

United Biscuits suffers profit tumble

United Biscuits (UB) has seen pre-tax operating profits fall 47.5% to £54.7 million in the year to 3 January 2015, according to newly filed Companies House accounts.

John Titmuss
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UB appoints new head of group supply chain

United Biscuits has announced John Titmuss as its new group supply chain director.

McVitie’s details its Christmas cake and biscuit offer

United Biscuits (UB) has revealed its festive cake and biscuit line-up under its McVitie’s brand. 

Biscuit firm reaches recycling landmark

United Biscuits (UB), the biscuits and cake manufacturer, has reached the one million milestone in its recycling plan.

Jacob's Cracker Crisps
The TV campaign or Jacob's Cracker Crisps has launched as part of a £15m spend for the brand this year
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Jacob’s Cracker Crisps campaign gets under way

The media campaign for United Biscuits’ (UB) latest product launch for savoury brand Jacob’s has kicked off as part of a £15m investment in the Masterbrand. 

United Biscuits Sweeet campaign turns to breakfast

A flying squirrel with jet-pack is the latest character being used to advertise United Biscuits (UB) products with the relaunch of McVitie’s Breakfast range. 

UB withdraws McVitie’s Toasting Waffles after recipe change info

United Biscuits (UB) has voluntarily withdrawn its McVitie’s Toasting Waffles, after a change in the recipe.


UB revamps McVitie’s Breakfast biscuits

United Biscuits (UB) has relaunched the McVitie’s Breakfast biscuit range, including two new products and a £3m media spend. 

United Biscuits Ambassadors Club (UBAC)
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United Biscuits forms retail Ambassadors Club

United Biscuits (UB) has announced the launch of its “exclusive retailer Ambassadors Club” as it increases its focus on the convenience sector.

McVitie's launches next advert in sweeet campaign
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UB extends ‘sweeet’ campaign for DeliChoc

UK biscuit manufacturer United Biscuits (UB) today launched the latest TV advert in its McVitie’s ‘sweeet’ series for new biscuit McVitie’s DeliChoc. 

Martin Glenn
Martin Glenn: outgoing United Biscuits chief executive
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United Biscuits chief executive to step down

United Biscuits (UB) chief executive Martin Glenn is stepping down from the post in early April. 

McVitie's campaign Sweeet friend character give away on TV from today
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UB extends ‘Sweeet’ campaign with cuddly toy giveaway

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

McVitie's DeliChoc come to the UK
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UB invests in new UK product

United Biscuits has invested £2m to bring a new product to the UK following its success in other parts of Europe.

Production disruption of Jacobs crackers may now be avoided
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UB Jacobs factory strike suspended

The strike at United Biscuit’s (UB) Jacob’s factory in Liverpool has been suspended to allow time for talks to resolve the dispute around sick pay.

United Biscuits
United Biscuits signs three-year deal with Cargill
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UB and Cargill strike deal on chocolate

United Biscuits (UB), the international manufacturer of biscuits, has signed a three-year partnership with a fellow international producer to focus on its sweet biscuits. 

United Biscuits
United Biscuits: sold to Yildiz
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United Biscuits sold to Yildiz

The sale of United Biscuits (UB) to international biscuit manufacturer Yildiz Holding has been confirmed. 

United Biscuits appoints new non-exec chairman

United Biscuits (UB) has appointed Frank Meysman as non-executive chairman of the group as of today (21 October 2014). 


Innovation not always the answer, argues United Biscuits director

Brands need to focus on their core products rather than striving for constant innovation, according to a top United Biscuits (UB) executive. 

UB attracts fresh interest

New bidders are believed to have entered the fray for United Biscuits (UB).

United Biscuits:
Kellogg company declines comment on £2bn bid
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United Biscuits bid speculation

Kellogg Company has declined to comment on speculation regarding a £2bn bid for United Biscuits (UB).

BN biscuit range new ads
1.3m ad campaign:
“These catchy ads will re-launch the famous BN brand"
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UB extends its ‘sweeet’ biscuit campaign

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

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