Keyword » UB

McVitie's

UB revamps McVitie’s Breakfast biscuits

United Biscuits (UB) has relaunched the McVitie’s Breakfast biscuit range, including two new products and a £3m media spend. 

United Biscuits Ambassadors Club (UBAC)
  (Photo:  )

United Biscuits forms retail Ambassadors Club

United Biscuits (UB) has announced the launch of its “exclusive retailer Ambassadors Club” as it increases its focus on the convenience sector.

McVitie's
McVitie's launches next advert in sweeet campaign
  (Photo:  )

UB extends ‘sweeet’ campaign for DeliChoc

UK biscuit manufacturer United Biscuits (UB) today launched the latest TV advert in its McVitie’s ‘sweeet’ series for new biscuit McVitie’s DeliChoc. 

Martin Glenn
Martin Glenn: outgoing United Biscuits chief executive
  (Photo:  )

United Biscuits chief executive to step down

United Biscuits (UB) chief executive Martin Glenn is stepping down from the post in early April. 

McVitie's
McVitie's campaign Sweeet friend character give away on TV from today
  (Photo:  )

UB extends ‘Sweeet’ campaign with cuddly toy giveaway

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

McVitie's DeliChoc come to the UK
  (Photo:  )

UB invests in new UK product

United Biscuits has invested £2m to bring a new product to the UK following its success in other parts of Europe.

Production disruption of Jacobs crackers may now be avoided
  (Photo:  )

UB Jacobs factory strike suspended

The strike at United Biscuit’s (UB) Jacob’s factory in Liverpool has been suspended to allow time for talks to resolve the dispute around sick pay.

United Biscuits
United Biscuits signs three-year deal with Cargill
  (Photo:  )

UB and Cargill strike deal on chocolate

United Biscuits (UB), the international manufacturer of biscuits, has signed a three-year partnership with a fellow international producer to focus on its sweet biscuits. 

United Biscuits
United Biscuits: sold to Yildiz
  (Photo:  )

United Biscuits sold to Yildiz

The sale of United Biscuits (UB) to international biscuit manufacturer Yildiz Holding has been confirmed. 

United Biscuits appoints new non-exec chairman

United Biscuits (UB) has appointed Frank Meysman as non-executive chairman of the group as of today (21 October 2014). 

My Account

Most read

Social