Keyword » media

Too Good To Be Gluten Free invests £700k in promotional campaign

Gluten-free brand Too Good To Be Gluten Free has invested £700k in a new promotional campaign that will begin in April 2017.

Subway adds to social media portfolio

High street sandwich chain Subway has set up the company’s first ever Instagram account, aiming to create a community around conceptually high-quality content.

David Smart: Clean eating is a “cutesy one-liner aiming to sell books”

David Smart, president of the Craft Bakers’ Association (CBA) has claimed the clean eating movement is a “cutesy one-liner aiming to sell books.”

Five ways social media can work for you

The food industry is at the heart of the smart phone revolution, according a recent seminar on social media use at Foodex 2016.

Sainsbury’s rejects ‘burnt’ bread claims

Customers have been left bemused after “well-fired” loaves with black crusts started appearing on Sainsbury’s shelves.

David Smart: Mr Daddy Longlegs

As the saying goes, “if you live your life on social media, one day it will bite you” and, of course, we are no exception to that rule. Our Facebook account is updated almost daily, depicting new products and new promotional ideas. We also have Twitter, Instagram and a whole host of other strands of techno wizardry to push the Greenhalgh’s name out there.

Social media
Social media engagement differs hugely between brands
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Research reveals bakery’s social media stars

Coffee chains Costa Coffee and Starbucks and bakery giant Greggs both appear in the top 10 ranking of companies leading the way in social media. 

British Baker poll predicts election result

The election polls have been slammed this morning with media asking "how did they get it so wrong?", however a different tale can be told here at British Baker

Social media reaction to Premier Foods’ supplier payment row

As usual the internet, particularly social media, has been quick to react in the light of the criticism of Premier Foods.

BIA and social media

The finalists for this year’s Baking Industry Awards (BIA) have been announced – and they are already causing a stir on social media.

The #GBBO phenomenon and big brands

The Great British Bake Off is back and here British Baker looks at how the show has become a social media phenomenon.

Healthy biscuit sales rise

Consumers are buying more healthy biscuits and individual slices, amid the media debate on sugar, according to a market report. 

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