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Tunnocks ad ruled ‘socially irresponsible’

An advert for Tunnocks Tea Cake featuring a female tennis player has been banned by the Advertising Standards Authority (ASA), following a single complaint that it was ‘offensive’.

Iceland and M&S clash over crumpet advert

Iceland has been rapped by the advertising watchdog for running an ad describing its crumpets as better in quality than Marks & Spencer’s.

BREAKING: First pics of Peter Kay in latest Warburtons ad

A first look at on-set images from Warburtons’ new television advert starring Peter Kay.

Welsh Hills Bakery celebrates Morrisons advert appearance

Free-from food producer Welsh Hills Bakery is celebrating the appearance of its chocolate sponge cake in a Morrisons TV advert.

Jacob’s announces reality TV stars for new ad

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

New ad campaign for Bahlsen

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Border Biscuits to launch first TV ad

Border Biscuits is set to launch its first national television advert as part of its new marketing campaign.

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

Iceland has bread advert banned

Iceland has had one of its bread adverts banned by the Advertising Standards Authority (ASA) after a complaint it misled the public.

Warburtons
Warburtons' #TheDeliverers ad airs tomorrow on ITV at 8pm
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Warburtons' Sylvester Stallone TV ad airs tomorrow

Warburtons has begun its countdown to the big unveil of its new advert starring Sylvester Stallone, which airs at 8pm on ITV tomorrow (11 April). 

The bakery's ad will air on ITV
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North-west bakery to air first TV ad in marketing drive

Sheldon’s Wholesale Bakers is to launch its first TV advertisement next month on ITV, after rebranding to boost sales.

#WeLoveBread – the best bread adverts on TV

Since British Baker launched the #WeLoveBread campaign our social media pages have been swamped by retweets and support.

New global campaign for Oreo
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Oreo campaign focuses on fun

Mondelez’ biscuit brand Oreo has launched a new global campaign focusing on the “fun side” of the brand.

Cadbury
Cadbury's Christmas TV campaign launches
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Mondelēz embarks on TV drive for Cadbury

Confectionery multinational Mondelēz has revealed a major ITV festive advertising drive for its Cadbury brand including tie-up with a number of celebrities. 

McVitie's Victoria selection
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McVitie’s to extend ‘sweeet’ campaign with Victoria biscuits

United Biscuits’ (UB) Christmas TV debut for its McVitie’s Victoria biscuit selection will kick off on 4 December.

Premier introduces new campaign for Mr Kipling

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

Mr Kipling may lose famous tagline

Premier Foods has issued a print ad following speculation its Mr Kipling brand could drop its ‘Exceedingly Good’ tagline.

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