Keyword » PR

Too Good To Be Gluten Free invests £700k in promotional campaign

Gluten-free brand Too Good To Be Gluten Free has invested £700k in a new promotional campaign that will begin in April 2017.

Maison Blanc store review risks 300 jobs

Patisserie chain Maison Blanc’s future has become uncertain after the owner launched a review of its stores portfolio – potentially putting 300 jobs at risk, the Evening Standard has discovered.

Baking industry mourns death of marketing expert Alan Gordon

Alan Gordon, the well-known PR and marketing expert, who launched his own agency, Merlin Publicity, has died of a cardiac arrest.

Krispy Kreme launches hole-in-the-wall doughnut dispenser

US doughnut chain Krispy Kreme is launching a hole-in-the-wall doughnut dispenser in London.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

Five ways social media can work for you

The food industry is at the heart of the smart phone revolution, according a recent seminar on social media use at Foodex 2016.

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

Sheffield bakery secures grant and expands fleet

The Depot Bakery has secured an Inmotion! grant and added an electric vehicle to its fleet.

Whitworths has revamped its packaging
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Whitworths revamps packaging

Fruit and nut retailer Whitworths has redesigned its packaging to capitalise on the expanding snacking and home-baking markets.

  (Photo: Photographer - Richard Kelly Photography )

Krispy Kreme gives commuters Halloween surprise

US doughnut brand Krispy Kreme staged a spooktacular event at London’s Waterloo station on 19 October by handing out 1,000 free doughnuts.

Last chance to enter the Baking Industry Awards

The entry for British Baker’s prestigious Baking Industry Awards has been extended.

Warburtons launches Thin Bagels

Warburtons has invested £7m in its new range of Thin Bagels.

BN biscuit range new ads
1.3m ad campaign:
“These catchy ads will re-launch the famous BN brand"
  (Photo:  )

UB extends its ‘sweeet’ biscuit campaign

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

Blog: Smarter PR

Public relations - I would like, with your consent, to muse around this much-talked-about, almost sacred topic. It is something that no one can pin down, yet could cost a small fortune – or cost a little - depending on your take on it.

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