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Five things we learned from Pladis’ 2019 biscuit report

McVitie’s owner Pladis has published a new report on making the most of biscuit sales.

Pladis appoints McVitie’s and cake general manager

Pladis has appointed Sam Mitchell as McVitie’s and cake general manager.

McVitie’s launches Bonfire Night and Halloween cakes

Pladis is marking autumn with the launch of new bakes for the season.

Pladis hires Kerry Foods' Lindsey Roberts in VP role

McVitie’s owner Pladis has appointed Lindsey Roberts as vice-president of finance at Pladis UK & Ireland.

Pladis signs mental health pledge

McVitie’s owner Pladis has signed a pledge to change how it and its staff think and act about mental health.

McVitie's Victoria selection
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McVitie’s to extend ‘sweeet’ campaign with Victoria biscuits

United Biscuits’ (UB) Christmas TV debut for its McVitie’s Victoria biscuit selection will kick off on 4 December.

Jacobs:
UB will push its savoury brands in Masterbrand strategy
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United Biscuits attempts to grow savoury category

McVitie’s manufacturer United Biscuits has launched a ‘Snack Happy’ tour of depots across the UK in attempt to boost its Jacob’s biscuits sales.

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