Keyword » Mr Kipling

Premier Foods Q1: Cake sales growth offset by grocery brands decline

New gluten-free Mr Kipling products have helped drive growth in Premier Foods’ cake division – although a steep drop in sales of grocery lines has dragged down the company’s overall performance.

Premier Foods FY results: ‘challenging’ year brings £12m profits slump

Full-year profits at Mr Kipling owner Premier Foods have fallen by almost 10% in what the company described as a challenging year.

Gluten-free Mr Kipling cake launched by Premier Foods

Premier Foods-owned Mr Kipling has rolled out a wheat and gluten-free loaf cake range nationally.

Mr Kipling set to launch new Delectable Delights range

Premier Foods-owned Mr Kipling has announced that it is launching the Delectable Delights range as it looks to enter the nibbles and bites sector.

Mr Kipling launches Valentine’s Bou-cake

Premier Foods-owed Mr Kipling has introduced a 3ft tall cake and flower bouquet in time for Valentine’s Day.

Mr Kipling reveals Valentine’s Day packaging

Premier Foods brand Mr Kipling has released a seasonal range of packaging designed by agency BrandOpus to help consumers celebrate Valentine’s Day.

Own-label takes bite out of Mr Kipling mince pie sales

Premier Foods’ branded cakes sales fell in the last quarter of 2016 as mince pies volumes shifted from Mr Kipling to own-label products.

Mr Kipling owner Premier Foods set to raise prices

Premier Foods, owner of a raft of household brands including Mr Kipling, is preparing to increase the price retailers pay for its products.

Premier Foods unveils new Mr Kipling and Cadbury Easter cakes

Premier Foods is expanding its recently launched ‘whole cakes’ range as part of its seasonal Easter line-up.

Premier Foods CEO appointed FDF president

Gavin Darby, chief executive of Mr Kipling owner Premier Foods, has been appointed president-elect of the Food & Drink Federation (FDF) from next year, succeeding Dame Fiona Kendrick.

Premier CEO Gavin Darby (centre), with Fiona Bruce and IGD president Andy Clarke
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Premier Foods recognised for charitable activities

Mr Kipling owner Premier Foods has been awarded for its charitable activities by food and drink charity the Institute of Grocery Distribution (IGD).

Premier Foods unveils spooky Halloween range

Premier Foods is set to drive sales during the Halloween period by launching several spooky cakes through its Cadbury Cakes and Mr Kipling brands.

Premier launches festive lines

Premier Foods has launched new Christmas products through its Mr Kipling and Cadbury’s Cakes brands.

Premier Foods extends variants for Mr Kipling

Premier Foods is set to extend its on-the-go variants for Mr Kipling as part of its efforts to widen the brand’s appeal.

Cadbury cake drives Premier’s sweet treats

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has delivered sales growth of 1.9% for the 13 weeks ended 2 July 2016.

Mr Kipling launches limited edition Fancies

Mr Kipling, the cake producer, is aiming to attract new shoppers with the launch of two limited-edition versions of its Fancies.

Premier Foods reports £86.1m profits

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has reported a 3.5% rise in pre-tax profits to £86.1m for the year to the start of April.

Premier takes on food-to-go trend

Premier Foods is aiming to capitalise on the food-to-go trend with new product formats and a dedicated Cake on the Go team.

Premier Foods criticised by leading shareholder

Premier Foods has come under fire from a leading shareholder after McCormick walked away from negotiations to buy the Mr Kipling producer.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Mr Kipling launches first cupcakes

Mr Kipling has launched its first range of cupcakes in three of the manufacturer’s iconic flavours.

Premier Foods writes off Hovis stake

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has revealed it is to write off its £8m investment in Hovis.

Premier Foods has reported modest growth in its Sweet Treats division
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Premier Foods shows growth in sweet division

St Albans-based Premier Foods has announced slow growth for its Sweet Treats division, with a 0.8% growth from £93.1m to £93.8m for the 26 weeks to 3 October 2015.

Mr Kipling extends sharing cake range

Premier Foods is extending its Mr Kipling cake lines to target sharing occasions, as it prepares for a complete packaging redesign.

Cocktail Fancies
Mr Kipling's French Fancies have grown up
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Mr Kipling dresses up French Fancies

Mr Kipling has launched a revved up version of its French Fancies in the form of Cocktail Fancies. 

Premier invests millions in Mr Kipling snack pack line

Premier Foods has unveiled a new £20m cake line in Barnsley, to double production of Mr Kipling snack packs.

Cake sales boost Premier, says analysts

Analysts have praised a ‘good uplift’ in the cake category at Premier Foods, while warning of potential delistings depending on actions of Tesco.

Premier Foods reports full-year losses, due to impairment of sweet sector

Food giant Premier Foods has increased its losses due to impairment charges, largely related to its sweet business, which includes the Mr Kipling brand.

Mr Kipling
Mr Kipling adds new Snack Pack flavours with Milkshake Slices
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Premier extends Mr Kipling Snack Packs

Premier Foods has added three new flavours to its Mr Kipling Snack Pack range with its Milkshake Slices. 

Mr Kipling boosts Premier’s performance

Premier Foods continues to show improved trading performance in Q1 as master brand Mr Kipling “remains the star”.

Mr Kipling
Mr Kipling second half 2014 relaunch credited with strong results
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Premier Foods praises Mr Kipling performance in final quarter

Premier Foods has highlighted power brand Mr Kipling as its ‘stand-out performer’ in its latest trading results for the quarter to 31 December 2014. 

Gavin Darby:
premier foods chief executive reconsiders scheme
  (Photo:  )

Premier Foods backtracks on ‘pay and stay’ scheme

Premier Foods has promised to ‘simplify’ its controversial investment programme, after it hit the headlines last week. 

Premier Foods: the highs and lows

After the controversy that has emerged around Premier Foods regarding its 'pay and stay' policy, British Baker looks back at the company's highlights and lowlights over the past few years.

Premier Foods
Premier Foods embroiled in controversial payments plan media attention
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Premier Foods' supplier payment plan labelled 'aggressive'

Premier Foods’ decision to strike customers off its supplier list for failing to make payments has been branded “aggressive” by the Federation of Small Businesses (FSB). 

The company own brands such as Mr Kipling
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Premier defends ‘pay and stay’ practice

Premier Foods has denied claims it has been ‘blackmailing’ companies into investing money – to stay as its suppliers.

Halloween’s scariest cakes

Bakers around the country have been preparing for a spooktacular Halloween, so we thought we’d round up the most gruesome cakes on Twitter this year. 

Mr Kipling
Mr Kipling rebrand delivers market share growth
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Premier Foods bullish over Mr Kipling, despite lower-end profit forecast

Premier Foods has praised its Mr Kipling relaunch as “delivering encouraging share gains” as it revealed an underlying sales decline of 4.7% in the third quarter. 

Premier Foods restructure allowing honed focus on cakes

Premier Foods has announced the restructure of its commercial sector, creating three new Strategic Business Units (SBU’s).

Mr Kipling makes edible ad campaign

Mr Kipling, owned by Premier Foods, has created a poster board made from baked goods as part of its ‘Life is better with cake’ campaign. 

Premier introduces new campaign for Mr Kipling

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

Premier Foods sales drop amid Mr Kipling relaunch

Premier Foods, which produces Mr Kipling cakes, has seen sales drop 6.1% in the six months to 30 June 2014 as it plans a relaunch of the famous cake brand.

Mr Kipling to lose famous tagline?

Premier Foods has issued a print advert following speculation its Mr Kipling brand could drop its 'Exceedingly Good’ tagline.

Mr Kipling may lose famous tagline

Premier Foods has issued a print ad following speculation its Mr Kipling brand could drop its ‘Exceedingly Good’ tagline.

Premier Foods announces £20m investment

Premier Foods has announced a £20m investment to double capacity at its cake manufacturing site in Carlton, Barnsley.

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