Keyword » Mr Kipling

Mr Kipling launches Roald Dahl NPD for 2019

Premier Foods-owned Mr Kipling has launched its second range of Roald Dahl products following the NPD’s success last year.

Mr Kipling eyes growth with first-ever cake mixes

Mr Kipling has ventured into the home baking market for the first time, with a collection of cake mixes and icing themed on the brand’s iconic lines.

Mr Kipling swaps out black plastic trays for clear ones

Premier Foods has switched out black plastic packaging across its Mr Kipling cakes and pies range for clear plastic trays.

Mr Kipling launches Dragon Slices and Unicorn Fancies

Premier Foods has expanded its Mr Kipling range with the launch of limited-edition Dragon Slices and Unicorn Fancies.

Premier Foods plans NPD amid mixed results

Premier Foods revealed it is planning brand extensions and NPD in its Mr Kipling and Cadbury Cake brand ranges in the next two quarters, as it issued its latest trading statement.

Food artist constructs BFG from Mr Kipling cakes

A food artist has constructed a giant sculpture of Roald Dahl’s beloved character, The BFG, entirely from Mr Kipling cakes.

Mr Kipling gets tropical with Flamingo Slices

Premier Foods is tapping the flamingo trend with the launch of limited-edition Mr Kipling Flamingo Slices.

Premier Foods boss facing pressure from shareholder

Mr Kipling and Cadbury cakes supplier Premier Foods has said one of its shareholders is to vote against the reappointment of chief executive officer Gavin Darby.

Mr Kipling unveils £2m marketing campaign

Premier Foods has launched its first Mr Kipling TV advert for two years.

Mr Kipling taps unicorn trend with new slices

Mr Kipling is tapping the trend for all things unicorn with brightly-coloured Unicorn Slices.

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