Keyword » relaunch

Graze kick-starts sugar cuts in its cereal bars

Graze has kicked off an initiative to halve the sugar content of its cereal bar range.

Yorkshire Baker founder launches new pastry brand

Gill Ridgard, founder of Yorkshire Baker, has launched new pastries business The Original Baker.

Ancient grains and yuzu feature in new 120-strong Sainsbury's desserts range

Sainsbury’s is launching a range of 120 new and revamped desserts this month – with some featuring foodie faves, including ancient grain quinoa and citrus fruit yuzu.

Bidvest revamps own-brand bakery

Bidvest Foodservice, the wholesale retailer, has released a range of bakery goods as part of a major relaunch of its own label products.

Earl of Sandwich to reopen in UK

Earl of Sandwich, the American sandwich chain, has announced it will relaunch in the UK two years after the closure of its only UK outlet.

United Biscuits Sweeet campaign turns to breakfast

A flying squirrel with jet-pack is the latest character being used to advertise United Biscuits (UB) products with the relaunch of McVitie’s Breakfast range. 

McVitie's
McVitie's campaign Sweeet friend character give away on TV from today
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UB extends ‘Sweeet’ campaign with cuddly toy giveaway

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

Cadbury creme egg biscuits
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Burton’s to relaunch creme egg biscuits

Burton’s Biscuits Company is relaunching its Cadbury creme egg biscuits in the new year, after last year’s launch drove a huge growth within the special treats category.

Vinnie the Panda:
chief of biscuits
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Fox’s invests £20m in infrastructure to make products more ‘delicious’

Fox’s Biscuits is to make a £20m investment in infrastructure over the next 18months to drive down costs.

Fox's front man:
Vinnie the panda
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Fox's Biscuits drives relaunch campaign

Fox’s Biscuits is running a £10m relaunch campaign, fronted by Vinnie the Panda.

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