Keyword » pladis

McVitie’s Nibbles launched in confectionery-style ‘handy packs’

McVitie’s is going head-to-head with confectionery countlines by launching ‘handy packs’ of its Digestive Nibbles.

Pladis reveals biscuits purchased by 99% of UK households

Biscuit manufacturer Pladis has announced that biscuits were purchased by 99% of UK households in 2016 despite a sales plunge in overall performance.

Pladis announces global expansion plans

Biscuit and cake manufacturer Pladis, and owner of brands including McVitie’s, Jacob’s and Carr’s, is set to expand internationally.

Cake packaged with a spoon hailed as ‘breakthrough’ NPD

A single-serve cake designed to be eaten with a spoon has been highlighted as a ‘breakthrough’ product launch in a new study.

Pladis offers further opportunities for convenience retailers

Biscuits and cakes manufacturer Pladis, has revealed the next phase of its convenience and impulse strategy (C&I) that will include two new channel launches and in-store merchandising support.

United Biscuits part of new firm

United Biscuits (UB) owner Yildiz Holdings has combined its global biscuits and confectionery businesses to form a new company worth £3.57bn ($5.2bn).

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