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McVitie’s adds pineapple-flavoured Jaffa Cakes bars

McVitie’s owner Pladis has unveiled limited-edition Jaffa Cakes Pineapple Cake Bars for summer.

Five things we learned from Pladis’ 2019 biscuit report

McVitie’s owner Pladis has published a new report on making the most of biscuit sales.

Pladis expands McVitie’s with new Digestives Twists

Pladis has extended its McVitie’s brand with a new range of biscuits called Digestives Twists.

Pladis expands McVitie’s line-up with new flavours

Pladis has added new flavours to four of the lines in its Mcvitie’s portfolio.

Pladis appoints McVitie’s and cake general manager

Pladis has appointed Sam Mitchell as McVitie’s and cake general manager.

McVitie’s launches Bonfire Night and Halloween cakes

Pladis is marking autumn with the launch of new bakes for the season.

Pladis and IPP form sustainable partnership

McVitie’s owner Pladis UK & Ireland and pallets supplier IPP have teamed up in a bid to reduce environmental impact across the supply chain.

Pladis extends ‘thins’ theme to Jacob’s Cracker Crisps

Biscuit manufacturer Pladis is building on the increasingly popular ‘thin’ snack trend with a slimline variant of its Jacob's Cracker Crisps.

Pladis hires Kerry Foods' Lindsey Roberts in VP role

McVitie’s owner Pladis has appointed Lindsey Roberts as vice-president of finance at Pladis UK & Ireland.

Pladis extends McVitie’s Thins range

Biscuit manufacturer Pladis has expanded its range of McVitie’s Thins with three pieces of NPD.

Pladis launches ‘modern’ Moments cake range

Pladis is hoping to woo younger consumers to the cake category with the Moments cakes range.

Pladis appoints Scott Snell to lead new customer team

McVitie’s owner Pladis has appointed former Mondelēz director Scott Snell to head up a new customer team.

McVitie’s partners with Today’s Group Big Brand Event

Pladis-owned Jacob’s and McVitie’s are sponsoring wholesaler Today’s Group’s first Big Brand Event.

Five things we learned from Pladis’ annual biscuit report

Biscuits are back in growth, with sales up 2.6% to £2.5bn, according to an annual report by biscuit manufacturer Pladis.

McVitie’s ‘Sweeter Together’ marketing drive launched by Pladis

Pladis has launched a £9.7m advertising campaign called ‘Sweeter Together’ for its McVitie’s brand.

Artist Hazel Reeves alongside the 'Cracker Packers' statue
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Pladis reveals Cracker Packers statue for Women’s Day

Biscuit manufacturer Pladis is today unveiling a ‘Cracker Packers’ statue in Carlisle, Cumbria, to mark International Women’s Day (8 March).

McVitie’s taps food-to-go trend with Jaffa Cake Pocket Packs

Pladis has introduced McVitie’s Jaffa Cakes Pocket Packs to meet demand from millennials for products on-the-go.

Rising costs prompt Pladis to shrink McVitie’s pack size

Pladis will reduce its McVitie’s Digestives pack sizes from 500g to 400g following a review of its portfolio.

Pladis extends Go Ahead Goodness Bar range

Pladis-owned snacking brand Go Ahead has added a coconut flavour to its range of Goodness Bars.

Pladis names Jonny Jacobs as strategy director

McVitie’s owner Pladis has appointed Jonny Jacobs as its strategy director for its UK and Ireland division.

Pladis rolls out snack NPD for family sharing

McVitie’s owner Pladis is aiming to tap the ‘evening sharing occasion’ with the launch of its latest snacking innovation.

Revealed: Pladis’ insight into UK snacking habits

McVitie’s owner Pladis has revealed that social media and the boundary between meals and snacks is influencing the UK’s snacking habits.

Pladis renames R&D centre after biscuit figurehead

Pladis has renamed its research and development (R&D) centre in High Wycombe after Lord Hector Laing, the long-time chairman of United Biscuits, and the grandson of Alexander Grant, who first produced the Digestive biscuit at McVitie’s.

Jacob’s rolls out Mini Cheddar Crispy Thins range

Pladis-owned Jacob’s has rolled out thinner and crispier versions of its Mini Cheddars.

GALLERY: Pladis reveals Christmas biscuit NPD line-up

Pladis has unveiled what it claims to be its biggest Christmas brand campaign, which will feature NPDs from McVitie’s, Jacob’s and Carr’s.

Union challenges McVitie’s on Glasgow plans

McVitie’s has been urged to reassure workers over its long-term commitment to production at its Glasgow factory.​

McVitie’s bolsters Nibbles range with new Milk Chocolate Orange

McVitie’s has extended its Nibbles range with a new Milk Chocolate Orange variant.

Pladis to feature on BBC’s Inside the Factory

McVitie’s-owned Pladis is to appear on the BBC Two series of Inside the Factory, broadcast from 8pm tonight (1 August).

Pladis and Unite link up for engineering apprenticeship

McVitie’s owner Pladis has unveiled an engineering apprenticeship agreement with the UK’s largest union, Unite.

Jacob’s Oddities axed by Pladis

Bagged savoury biscuit range Jacob’s Oddities has been axed by Pladis following a six-year spell.

Jacob’s adds Stilton and Red Leicester to Mini Cheddar range

Pladis-owned Jacob’s Crackers has extended its Mini Cheddar range with three new flavours: Red Leicester, Stilton and Smoked Cheddar.

McVitie’s unveils charity initiative with Morrisons

Pladis-owned McVitie’s will donate 5p of every pack of biscuits sold at Morrisons to young people’s cancer charity CLIC Sargent.

Burton’s launches Maryland Thins Cookies range

Burton’s Biscuit Company is tapping the trend for ‘lighter’ snacking with the launch of Maryland Thins Cookies.

Pladis launches new Jacob’s Cracker Crisps advert

Biscuit and confectionery manufacturer Pladis has unveiled a new TV advert for Jacob’s Cracker Crisps.

Pladis signs mental health pledge

McVitie’s owner Pladis has signed a pledge to change how it and its staff think and act about mental health.

McVitie’s Nibbles launched in confectionery-style ‘handy packs’

McVitie’s is going head-to-head with confectionery countlines by launching ‘handy packs’ of its Digestive Nibbles.

Pladis reveals biscuits purchased by 99% of UK households

Biscuit manufacturer Pladis has announced that biscuits were purchased by 99% of UK households in 2016 despite a sales plunge in overall performance.

Pladis announces global expansion plans

Biscuit and cake manufacturer Pladis, and owner of brands including McVitie’s, Jacob’s and Carr’s, is set to expand internationally.

Cake packaged with a spoon hailed as ‘breakthrough’ NPD

A single-serve cake designed to be eaten with a spoon has been highlighted as a ‘breakthrough’ product launch in a new study.

Pladis offers further opportunities for convenience retailers

Biscuits and cakes manufacturer Pladis, has revealed the next phase of its convenience and impulse strategy (C&I) that will include two new channel launches and in-store merchandising support.

United Biscuits part of new firm

United Biscuits (UB) owner Yildiz Holdings has combined its global biscuits and confectionery businesses to form a new company worth £3.57bn ($5.2bn).

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