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ASA throws out Real Bread Campaign complaint about Tesco ad

The Real Bread Campaign (RBC) has said it is “deeply disappointed” that advertising watchdogs have rejected its claim that a Tesco TV ad implies the retailer makes additive-free loaves in small batches by hand.

Real Bread Week 2017 prepares for launch

The Real Bread Campaign (RBC) is calling on bakeries and baking schools to join in the ninth annual Real Bread Week between 6 and 14 May.

Real Bread Campaign ad complaint rebuffed

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.

Real Bread Campaign calls for sugar levy to be spent on bread

Some of the money raised through the upcoming sugary drinks tax should be spent on ‘real’ bread for children’s breakfast, according to the Real Bread Campaign (RBC).

Real Bread Campaign to consult supporters over labelling

A delegation from the Real Bread Campaign (RBC) has met with government representatives to discuss the RBC’s demand for legislation.

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