Keyword » bread news

ASA throws out Real Bread Campaign complaint about Tesco ad

The Real Bread Campaign (RBC) has said it is “deeply disappointed” that advertising watchdogs have rejected its claim that a Tesco TV ad implies the retailer makes additive-free loaves in small batches by hand.

Federation of Bakers partners with Instagram star

The Federation of Bakers (FOB) and the Flour Advisory Bureau have launched a #betterwithbread campaign with Instagram star Deliciously Stella.

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