Keyword » campaign

McVitie’s ‘Sweeter Together’ marketing drive launched by Pladis

Pladis has launched a £9.7m advertising campaign called ‘Sweeter Together’ for its McVitie’s brand.

Paul UK raises over £13k for food charity campaign

Paul UK has raised £13,280 for The Felix Project’s ‘Help a Hungry Child’ campaign from sales of its breads.

Pukka Pies’ ‘Everything’s Pukka’ campaign drives over £3m in sales

Pukka Pies says its ‘Everything’s Pukka’ marketing campaign has generated £3.1m in incremental pie sales across retailers.

Wall’s launches £5k community campaign

Dorset-based Wall’s Pastry has launched The Wall’s Helping Hand campaign, which will fund a regeneration project for one UK community.

Border Biscuits launches Ginger January campaign for 30th anniversary

Lanark-based manufacturer Border Biscuits is running a Ginger January social media campaign to mark the 30th anniversary of its Gingers biscuit range.

Holland’s Pies launches campaign to encourage workers to take lunchbreaks

Holland’s Pies has launched a campaign giving businesses the chance to win a ‘canteen kit out’.

Health campaigners attack ‘shocking’ level of salt in crumpets

Crumpets have come under fire from health campaigners Consensus Action on Salt and Health (CASH), who found a single Warburtons’ Giant Crumpet contains more salt than three bags of ready salted crisps.

Bad Brownie launches Kickstarter campaign to fund permanent site

Baking company Bad Brownie has launched a Kickstarter campaign to help open a dessert bar in central London.

Biscuiteers smashes crowdfunding target

Online hand-iced biscuit retailer Biscuiteers has secured £1.25m in crowdfunding from 784 investors in 31 countries.

Small business campaign set to boost independent bakers

Independent bakers are being encouraged to join a campaign designed to put small businesses in the spotlight.

Nairn’s partners with Amanda Hamilton to launch new campaign

Manufacturer Nairn’s has partnered with Scottish broadcaster and nutritionist Amanda Hamilton for its new Naturally Energising Challenge campaign.

Soreen supports hospital’s ‘Bake it Better’ charity campaign

Samworth Brothers-owned malt loaf maker Soreen has supported Great Ormond Street Hospital’s charity campaign Bake It Better after donating £5,000.

Subway launches Gloves for Subs campaign

High street sandwich firm Subway has launched a campaign to provide gloves to keep the elderly and the homeless warm in the winter.

Casting call for female bakers

London-based production company Ridley Scott Associates (RSA) films are looking for female bakers to feature in a new TV advertising campaign.

Waitrose uses customer reviews for marketing drive

Supermarket giant Waitrose has launched a new marketing campaign using customer reviews to highlight the quality of its in-store products.

Proper Cornish launches new Pasty Society campaign

Cornish pasty manufacturer, Proper Cornish will renew its Pasty Society campaign this September, following last year’s success.

VIDEO: In conversation with Ted Linehan, marketing director, Jacob’s

This week, United Biscuits-owned Jacob’s launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the company’s chief taste curator.

Whitworths embarks on seasonal recipe drive

Dried fruits, nuts and seeds supplier Whitworths has released three recipes ahead of the festive season as part of its new Christmas campaign, #ShareTheLove.

Homepride unveils new 100% British wheat campaign

Kerry Foods, the owner of Homepride flour, is to launch a 100% British Wheat Campaign in September which will involve new marketing and packaging for the brand. 

Alex James joins Jacob’s for new campaign

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Arla Foods launches major breakfast campaign

Denmark-based firm, Arla Foods Ingredients has launched an exclusive breakfast campaign for its £100m commitment to back healthier eating among its consumers.

Subway teams up with Pepsi for music campaign

High street sandwich chain Subway has launched its Summer of Music with Pepsi, featuring award-winning Grime artist Stormzy.

Bakeries among FDF awards shortlist

The Food and Drink Federation has announced its shortlist for its awards evening on the 22 September at The Brewery in London.

Former Gordon Ramsay chef to open own bakery

Craig Poynter, who used to work at Gordons Ramsay’s restaurant, is set to open up his own Artisan bakery in Nottingham.

New PM urged to not let industry set agenda on child obesity

New Prime Minister Theresa May has received a message from health campaigners, urging her to make sure the food and drink industry learns from its mistakes, when the government publishes the childhood obesity strategy.

Artisan bakery to take centre stage at UK’s small business campaign

An award-winning Fulham-based micro bakery, Ma Baker, is to take centre stage at the launch of the UK’s 2016 Small Business Saturday campaign on 3 December.

New ad campaign for Subway

A new TV campaign has launched to support the Subway £3 Lunch.

London bakery crowdfunding for expansion

L’Orchidée, a London-based bakery selling French macarons, luxury cakes and desserts is looking to raise £200,000 to expand across the capital.

Hinks fronts Marie Curie campaign

World Chocolate Master Ruth Hinks is supporting Marie Curie through her new exclusive chocolate brownie recipe.

Real Bread Campaign ad complaint rebuffed

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

New ad campaign for Bahlsen

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Patisserie Holding’s Luke Johnson backs Brexit

The Vote Leave campaign group has published a list of 250 business leaders whom it says support Britain leaving the EU, including Luke Johnson, chairman of Patisserie Holdings.

Freedom Bakery crowdfunding for second site

In response to “growing demand”, Freedom Bakery will launch a second crowdfunding campaign on 7 April. 

Bidvest unveils four new desserts

Wholesale retailer Bidvest has unveiled a new selection of frozen dessert products as part of its Create Summer range.

Chiltern bread competition

Environmental charity The Chiltern Society has begun the search for the region’s best artisan bread producers.

Keep Sunday Special campaign rallies retailers

The Keep Sunday Special (KSS) campaign is urging retailers to attend a mass lobby of parliament next week, in a bid to persuade MPs to vote against changes to Sunday trading legislation.

Birds Eye launches new frozen breakfast range

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

Border Biscuits launches marketing campaign

Border Biscuits, the premium sweet biscuit producer, has launched a major rebranding and advertising programme along with a new biscuit range.

Real Bread Campaign to consult supporters over labelling

A delegation from the Real Bread Campaign (RBC) has met with government representatives to discuss the RBC’s demand for legislation.

Subway launches mobile advertising campaign

The Subway sandwich chain has launched a series of promotional activities as part of a bid to encourage traffic into stores in the first-quarter period.

Dawn Foods' American Bakery campaign to return in 2016

Dawn Foods has unveiled plans to run its successful American Bakery marketing campaign again in 2016.

Stork launches Christmas home baking drive

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

Muppets top most-read news on bakeryinfo

Only a month ago few would have predicted that The Muppets would be back on our screens at primetime. However few would have envisioned Warburtons pumping £25m into a promotional campaign. 

Timmy's Pies has launched a crowdfunding campaign
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Timmy’s Pies launches crowdfunding campaign

Timmy’s Pies, the luxury pie producer, has launched a crowdfunding campaign to fund growth plans.

Muppets star in Warburtons’ crumpet campaign

Warburtons has launched an advertising campaign with The Muppets to promote its new Giant Crumpets.

Vogel's has launched a new marketing campaign with Anorak
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Vogel’s launches picnic promotion

Seeded bread specialist Vogel’s has partnered with outdoor brand Anorak for a new Keep Exploring campaign. 

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