Keyword » campaign

Pukka Pies’ ‘Everything’s Pukka’ campaign drives over £3m in sales

Pukka Pies says its ‘Everything’s Pukka’ marketing campaign has generated £3.1m in incremental pie sales across retailers.

Wall’s launches £5k community campaign

Dorset-based Wall’s Pastry has launched The Wall’s Helping Hand campaign, which will fund a regeneration project for one UK community.

Border Biscuits launches Ginger January campaign for 30th anniversary

Lanark-based manufacturer Border Biscuits is running a Ginger January social media campaign to mark the 30th anniversary of its Gingers biscuit range.

Holland’s Pies launches campaign to encourage workers to take lunchbreaks

Holland’s Pies has launched a campaign giving businesses the chance to win a ‘canteen kit out’.

Health campaigners attack ‘shocking’ level of salt in crumpets

Crumpets have come under fire from health campaigners Consensus Action on Salt and Health (CASH), who found a single Warburtons’ Giant Crumpet contains more salt than three bags of ready salted crisps.

Bad Brownie launches Kickstarter campaign to fund permanent site

Baking company Bad Brownie has launched a Kickstarter campaign to help open a dessert bar in central London.

Biscuiteers smashes crowdfunding target

Online hand-iced biscuit retailer Biscuiteers has secured £1.25m in crowdfunding from 784 investors in 31 countries.

Small business campaign set to boost independent bakers

Independent bakers are being encouraged to join a campaign designed to put small businesses in the spotlight.

Nairn’s partners with Amanda Hamilton to launch new campaign

Manufacturer Nairn’s has partnered with Scottish broadcaster and nutritionist Amanda Hamilton for its new Naturally Energising Challenge campaign.

Soreen supports hospital’s ‘Bake it Better’ charity campaign

Samworth Brothers-owned malt loaf maker Soreen has supported Great Ormond Street Hospital’s charity campaign Bake It Better after donating £5,000.

Subway launches Gloves for Subs campaign

High street sandwich firm Subway has launched a campaign to provide gloves to keep the elderly and the homeless warm in the winter.

Casting call for female bakers

London-based production company Ridley Scott Associates (RSA) films are looking for female bakers to feature in a new TV advertising campaign.

Waitrose uses customer reviews for marketing drive

Supermarket giant Waitrose has launched a new marketing campaign using customer reviews to highlight the quality of its in-store products.

Proper Cornish launches new Pasty Society campaign

Cornish pasty manufacturer, Proper Cornish will renew its Pasty Society campaign this September, following last year’s success.

VIDEO: In conversation with Ted Linehan, marketing director, Jacob’s

This week, United Biscuits-owned Jacob’s launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the company’s chief taste curator.

Whitworths embarks on seasonal recipe drive

Dried fruits, nuts and seeds supplier Whitworths has released three recipes ahead of the festive season as part of its new Christmas campaign, #ShareTheLove.

Homepride unveils new 100% British wheat campaign

Kerry Foods, the owner of Homepride flour, is to launch a 100% British Wheat Campaign in September which will involve new marketing and packaging for the brand. 

Alex James joins Jacob’s for new campaign

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Arla Foods launches major breakfast campaign

Denmark-based firm, Arla Foods Ingredients has launched an exclusive breakfast campaign for its £100m commitment to back healthier eating among its consumers.

Subway teams up with Pepsi for music campaign

High street sandwich chain Subway has launched its Summer of Music with Pepsi, featuring award-winning Grime artist Stormzy.

Bakeries among FDF awards shortlist

The Food and Drink Federation has announced its shortlist for its awards evening on the 22 September at The Brewery in London.

Former Gordon Ramsay chef to open own bakery

Craig Poynter, who used to work at Gordons Ramsay’s restaurant, is set to open up his own Artisan bakery in Nottingham.

New PM urged to not let industry set agenda on child obesity

New Prime Minister Theresa May has received a message from health campaigners, urging her to make sure the food and drink industry learns from its mistakes, when the government publishes the childhood obesity strategy.

Artisan bakery to take centre stage at UK’s small business campaign

An award-winning Fulham-based micro bakery, Ma Baker, is to take centre stage at the launch of the UK’s 2016 Small Business Saturday campaign on 3 December.

New ad campaign for Subway

A new TV campaign has launched to support the Subway £3 Lunch.

London bakery crowdfunding for expansion

L’Orchidée, a London-based bakery selling French macarons, luxury cakes and desserts is looking to raise £200,000 to expand across the capital.

Hinks fronts Marie Curie campaign

World Chocolate Master Ruth Hinks is supporting Marie Curie through her new exclusive chocolate brownie recipe.

Real Bread Campaign ad complaint rebuffed

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

New ad campaign for Bahlsen

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Patisserie Holding’s Luke Johnson backs Brexit

The Vote Leave campaign group has published a list of 250 business leaders whom it says support Britain leaving the EU, including Luke Johnson, chairman of Patisserie Holdings.

Freedom Bakery crowdfunding for second site

In response to “growing demand”, Freedom Bakery will launch a second crowdfunding campaign on 7 April. 

Bidvest unveils four new desserts

Wholesale retailer Bidvest has unveiled a new selection of frozen dessert products as part of its Create Summer range.

Chiltern bread competition

Environmental charity The Chiltern Society has begun the search for the region’s best artisan bread producers.

Keep Sunday Special campaign rallies retailers

The Keep Sunday Special (KSS) campaign is urging retailers to attend a mass lobby of parliament next week, in a bid to persuade MPs to vote against changes to Sunday trading legislation.

Birds Eye launches new frozen breakfast range

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

Border Biscuits launches marketing campaign

Border Biscuits, the premium sweet biscuit producer, has launched a major rebranding and advertising programme along with a new biscuit range.

Real Bread Campaign to consult supporters over labelling

A delegation from the Real Bread Campaign (RBC) has met with government representatives to discuss the RBC’s demand for legislation.

Subway launches mobile advertising campaign

The Subway sandwich chain has launched a series of promotional activities as part of a bid to encourage traffic into stores in the first-quarter period.

Dawn Foods' American Bakery campaign to return in 2016

Dawn Foods has unveiled plans to run its successful American Bakery marketing campaign again in 2016.

Stork launches Christmas home baking drive

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

Muppets top most-read news on bakeryinfo

Only a month ago few would have predicted that The Muppets would be back on our screens at primetime. However few would have envisioned Warburtons pumping £25m into a promotional campaign. 

Timmy's Pies has launched a crowdfunding campaign
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Timmy’s Pies launches crowdfunding campaign

Timmy’s Pies, the luxury pie producer, has launched a crowdfunding campaign to fund growth plans.

Muppets star in Warburtons’ crumpet campaign

Warburtons has launched an advertising campaign with The Muppets to promote its new Giant Crumpets.

Vogel's has launched a new marketing campaign with Anorak
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Vogel’s launches picnic promotion

Seeded bread specialist Vogel’s has partnered with outdoor brand Anorak for a new Keep Exploring campaign. 

Roberts Bakery hopes to raise over £50,000 to improve breast cancer screening.
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Roberts Bakery to raise £50,000 in breast cancer campaign

Roberts Bakery has launched a ‘Lindsay’s Pledge’ campaign to raise at least £50,000 to improve screening for breast cancer.

2 Sisters: biscuit market under pressure

2 Sisters Food Group, the conglomerate which runs Holland’s Pies and Fox’s Biscuits, saw sales tumble 8.2% in the 52 weeks to 1 August to £3.14bn from £3.42bn in 2014.

Higgidy launches Sofa Supper campaign

Sussex-based pie manufacture Higgidy is hosting two pie-themed nights to launch its Higgidy Sofa Supper Campaign.

Iceland has bread advert banned

Iceland has had one of its bread adverts banned by the Advertising Standards Authority (ASA) after a complaint it misled the public.

Real Bread Campaign celebrate Sourdough September

The Real Bread Campaign held Sourdough September last month to raise public awareness of the taste and potential health benefits of traditional bread-making.

Active Families, Happy Families with Soreen
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Soreen launches active families campaign

Samworth Brothers-owned Soreen has launched a partnership with charity Youth Sport Trust called Active Families, Happy Families.

Sourdough September underway

The Real Bread Campaign is celebrating Sourdough September for the third year running this month.

Discounter Lidl targets Warburtons in new advert

Warburtons bread has become the latest brand to feature in Lidl’s ‘Shop a Lidl Smarter’ advertising campaign which aims to promote the message that tasty food does not have to be expensive. 

WATCH: Bunnychow shows #WeLoveBread the diversity of a loaf

Our #WeLoveBread campaign visited London’s Bunnychow, to see how bread can be used for more than just a sandwich.

Soil Association defends Not In Our Bread campaign

The Soil Association says that the Federation of Bakers (FOB) is “wrong” for branding its Not In Our Bread campaign as “misleading”.

Jacob's Cracker Crisps
The TV campaign or Jacob's Cracker Crisps has launched as part of a £15m spend for the brand this year
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Jacob’s Cracker Crisps campaign gets under way

The media campaign for United Biscuits’ (UB) latest product launch for savoury brand Jacob’s has kicked off as part of a £15m investment in the Masterbrand. 

Ingredients firm raises money for cancer

Bakery ingredients company Ireks UK has launched a new fundraising campaign for Macmillan Cancer Support.

Scotmid doubles mac pie sales amidst Greggs discontinuation

Scotmid convenience has seen a macaroni pie sell-out, after it teamed up with The Scottish Sun to boost its #savethepie marketing campaign.

Hovis drives premium loaves in landmark campaign

Hovis is relaunching its Seeded and Granary ranges, in what it calls its biggest campaign since the new ownership.

Macaroni pies dilemma reaches parliament

The campaign to save the macaroni pies has reached Scottish Parliament, after Greggs bakery discontinued the product.

Costa
Costa used telephone boxes to raise awareness of it ice-cold coffees
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Costa employs technology in latest outdoor campaign

High street coffee chain Costa has launched an outdoor advertising campaign on public telephone boxes using a printing technique that creates the illusion of movement.

Bakery union calls for £10 minimum wage

A major bakery workers’ union has released a video in its campaign to up pay to £10 per hour.

#WeLoveBread – the best bread adverts on TV

Since British Baker launched the #WeLoveBread campaign our social media pages have been swamped by retweets and support.

McVitie’s Cuddle Café attracts broad interest

More than 1,000 consumers visited McVitie’s London Cuddle Café in one day, during the brand’s promotion of its continued Sweeet campaign. 

Proper Cornish
Proper Cornish launches a student campaign
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Pasty firm uses student campaign to boost customers

Proper Cornish, a handmade Cornish Pasty company, has boosted its customer base by launching a student campaign called The Pasty Society. 

Roberts Bakery
Roberts Bakery launches first ever TV ad
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Roberts opts for ‘soft and fluffy’ approach in first TV ad

Roberts Bakery has launched its first TV ad campaign as it rebrands its white bread as ‘soft and fluffy’. 

McVitie's
McVitie's campaign Sweeet friend character give away on TV from today
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UB extends ‘Sweeet’ campaign with cuddly toy giveaway

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

L-R: Lewis Freeman- Worshipful Company of Bakers, David Hall- CBA, Amy Yeates- FoB, Mike Bagshaw- BSB and Alan Stuart- Scottish Bakers
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Industry backs new bread campaign

The industry has welcomed British Baker’s #WeLoveBread campaign – which has seen protestors visit Number 10 about David Cameron’s decision to ditch bread.

Cameron halts pasty eating habits
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PM’s diet sees pasties ditched alongside bread

The Prime Minister David Cameron has given up the Cornish Pasty, just weeks after he announced his decision to stop eating bread.

The brand's giant cheese sandwich bus
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Anchor plans cheese sandwich campaign

The humble cheese sandwich has taken a hit in the popularity stakes, according to cheese brand Anchor Cheddar.

We Love Bread campaign
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We Love Bread: British Baker campaigns for the loaf

This is a call to arms. Bakers we need you to defend bread.

New global campaign for Oreo
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Oreo campaign focuses on fun

Mondelez’ biscuit brand Oreo has launched a new global campaign focusing on the “fun side” of the brand.

Change4life say children are consuming too much sugar
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New health campaign targets sugar

A new government campaign which encourages parents to cut down the amount of sugar their children consume has been launched today.

Cadbury
Cadbury's Christmas TV campaign launches
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Mondelēz embarks on TV drive for Cadbury

Confectionery multinational Mondelēz has revealed a major ITV festive advertising drive for its Cadbury brand including tie-up with a number of celebrities. 

Mr Kipling makes edible ad campaign

Mr Kipling, owned by Premier Foods, has created a poster board made from baked goods as part of its ‘Life is better with cake’ campaign. 

Battle of the loaves:
Sainsbury's have joined the price war on bread
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Sainsbury’s joins price war on loaves

Sainsbury’s is the latest in the glut of supermarkets to slash the price of its loaves in an ongoing “race to the bottom”.

British wheat quality on the up

A cereal survey has revealed a year-on-year improvement in Britain’s wheat quality.

Premier introduces new campaign for Mr Kipling

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

Sourdough September launched by bread campaigners

The Real Bread Campaign is preparing to launch Sourdough September, in a bid to encourage more people to buy bread from independent bakeries. 

Action on sugar drops bread
Misleading:
The Federation of Bakers challenged the decision to include bread in a list of sugary foods
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Bread dropped from sugary foods list

Action on Sugar has removed bread from its list of unhealthy foods, following direct action from the Federation of Bakers (FoB).

BN biscuit range new ads
1.3m ad campaign:
“These catchy ads will re-launch the famous BN brand"
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UB extends its ‘sweeet’ biscuit campaign

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

Genius loaf
A bold move:
This will be the first time gluten-free options will be sold with mainstream bread
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Genius to merge loaves with mainstream bread aisle

Gluten-free brand Genius is to introduce its bread to the mainstream bread aisle of 150 Asda stores across the UK.

Pork Farms pork pies
Pork Farms Pork Pies
Pork Farms Pork Pies
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Pork Farms celebrates summer with new campaign

A social summer campaign is being launched by Pork Farms to push the sales of its key products in the summer trading period.

Independents urged to show off individuality

Independent bakers and other retailers are being urged to celebrate their individuality by holding a range of events throughout July during the fourth Independent Retailer Month campaign.

Craft Bakers’ Week to support Make-A-Wish charity

Money raised from Craft Bakers’ Week 2014, which runs from 29 September to 5 October, will be donated to Make-A-Wish UK, organisers have announced.

UB puts all savouries under Jacob’s banner

United Biscuits (UB) has launched a new £10m advertising campaign for Jacob’s.

New ‘lunch box’ guide to bust bread myths

The Federation of Bakers (FOB) has launched a new tongue-in-cheek guide to packing a lunchbox.

Workfare demonstrators target Greggs

Demonstrators have protested outside a central London Greggs store, as part of a direct action campaign against its involvement in the government’s Workfare Scheme.

Government performs pasty tax u-turn

The government has performed a dramatic u-turn on its tax for hot pies and pasties.

The move comes after weeks of sustained campaigning by the baking industry, including British Baker's own e-petition, a campaign by Greggs, the largest retail baker in the country, and a demonstration by the industry at Westminster which saw a petition of half a million signatures handed in at Number 10.

Pasty tax bill amendment backed by BRC

The British Retail Consortium (BRC) has backed an amendment to the Finance Bill that would scrap the government’s planned £50m ‘pasty tax’.

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