Keyword » soft

New Kingsmill Toasties ‘disrupt’ breakfast

Allied Bakeries is tapping into the increasing popularity of the breakfast market with the launch of Kingsmill Toasties, which it says will disrupt the market.

Professor Graham MacGregor

Lobby groups renew call for action on childhood obesity

Lobby groups have renewed calls for action as they pick over the latest National Diet and Nutrition Survey (NDNS) published by Public Health England last week.

Sugar tax popular with consumers, finds study

Nearly half (48%) of consumers agree with the sugar tax and a large proportion of them want more products, such as cakes and biscuits, to be added to it, according to market research firm Future Thinking.

Action on Sugar slams government obesity report

A leaked copy of David Cameron’s Childhood Obesity Strategy has prompted campaign group Action on Sugar (AoS) to call for its revision.

Hovis launches Farmhouse range

Bakery giant Hovis has added a new premium Farmhouse range to its portfolio.

Sugar tax ‘should be scrapped’

The proposed sugar tax on soft drinks will fail in its health aims, result in fewer jobs and damage the UK’s economy, according to the TaxPayers’ Alliance (TPA).

Hovis goes kosher

KLBD, a global kosher certification authority, has announced that Hovis has chosen to become kosher-certified.

New recipe and packaging for Hovis

Hovis will introduce a new ‘softer’ recipe for its Best of Both and Soft White, supported by new packaging designs.

Bridor launches new bread collection

The new So Soft bread collection from French bakery specialist Bridor is being marketed as somewhere between a baguette and a roll.

Sugar tax: Action on Sugar says bakery could be next

Industry experts have said that the sugar tax on soft drinks is “a slippery slope”, and the bakery industry could be next.

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