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Kingsmill returns to TV with £2m superhero campaign
Kingsmill is to return to TV as part of a £2m marketing push for last year’s NPD, the Kingsmill 50/50 Vitamin Boost loaf.
Allied Bakeries boss leaves in management shake-up
Allied Bakeries managing director Jon Jenkins is leaving the business as part of a management shake-up.
Kingsmill adds Vitamin Boost loaf to 50/50 range
Allied Bakeries has launched a new Kingsmill 50/50 loaf with added vitamins and minerals.
Allied Bakeries rolls out Kingsmill Super Seeds loaf
Allied Bakeries has launched a Kingsmill Super Seeds loaf to tap into the appeal of seeded breads for families.
Strike threat at Allied Bakeries site called off
Threatened strike action by drivers at the Allied Bakeries site in West Bromwich has been called off.
Bakery margins squeezed tighter as wheat costs rise
Rising wheat prices are heaping further pressure on UK bread margins.
Strike action threat at Allied Bakeries’ Kingsmill site
Allied Bakeries faces strike action at its depot in West Bromwich in a pay row with drivers and engineers.
ABF: Ingredients in growth but bread under pressure
Allied Bakeries has been hit by “significant margin decline” as a result of low prices and cost pressure, according to parent company Associated British Foods (ABF).
Bread dominates list of UK’s most-shopped brands
Bread brands have again taken three of the top spots in a list of Britain’s most chosen brands.
Weak sterling and high sugar prices drive 19% ABF revenue hike
Allied Bakeries owner Associated British Foods (ABF) has reported 19% year-on-year growth in revenue to £7.3bn in the first half of its financial year.
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