Keyword » mcvitie’s

McVitie’s launches multi-pack Penguin Mini Biscuits

United Biscuits-owned McVitie’s has unveiled a new Penguin Mini Biscuits range in a multi-pack format.

McVitie’s set to extend its £12m Nibbles range

United Biscuits-owned McVitie’s is extending its Nibbles range with a Hobnobs variant.

McVitie’s launches Hobnob Flapjack variety packs

United Biscuits-owned McVitie’s has announced the launch of the brand new multipack Hobnob Flapjacks with a selection of three different variants in the range.

Festive NPDs for McVitie’s

United Biscuits-owned McVitie’s has added five new products to this year’s Christmas cake range that will be available in major retailers from 19September.

McVitie’s brings out limited-edition Bonfire Bakes

United Biscuits-owned McVitie’s has announced the launch of a new limited-edition range of its Sticky Pudding Cakes for Bonfire Night.

Halloween focus for McVitie’s

United Biscuits-owned McVitie’s is launching a range of “spook-tacular” cakes in time for Halloween.

New price point for McVitie’s

United Biscuits-owned McVitie’s has announced the re-launch of the popular on-the-go range with the addition of three 2 for £1 price marked packs.

New gluten-free biscuits from McVitie’s

United Biscuits (UB) is to debut a gluten-free biscuit selection for the first time next month, under its McVitie’s brand. 

New McVitie’s twin packs

United Biscuits (UB) has announced the launch of McVitie’s To Go snack packs. 

McVitie’s drives price-marked packs through convenience

McVitie’s has launched a range of flapjack and slice PMPs (price marked packs) aimed at the convenience market.

Personalised Jaffa Cakes for Father’s Day

United Biscuits-owned McVitie’s has launched personalised Jaffa Cakes for Father’s Day on 19 June.

United Biscuits releases teacakes

United Biscuits (UB) is to expand further into the cake aisle with the release of two teacake products.

Ginger Nut production restarted

United Biscuits (UB) has resumed production of McVitie’s Ginger Nuts at its Carlisle factory.

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

United Biscuits’ new launches

United Biscuits (UB) will launch McVitie’s Digestive Nibbles, in what the company described as its “biggest new product development” for 2016.

United Biscuits confirms national biscuit shortage

United Biscuits (UB), which owns the McVitie’s, Jacobs and Go Ahead brands, has admitted the flooding of its Carlisle factory has resulted in a nationwide shortage of its biscuits.

UB invests £15m in export drive

United Biscuits (UB) is planning to invest £15m to increase capacity at its biggest factory next year and is forecasting a 50% increase in its exports by 2020.

United Biscuits (UB) has launched a Chinese eCommerce store
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UB launches Chinese eCommerce store

Biscuit manufacturing group United Biscuits (UB) has launched an eCommerce store for Chinese consumers on Alibaba Group’s Tmall Global platform.

Biscuit firm reaches recycling landmark

United Biscuits (UB), the biscuits and cake manufacturer, has reached the one million milestone in its recycling plan.

United Biscuits Sweeet campaign turns to breakfast

A flying squirrel with jet-pack is the latest character being used to advertise United Biscuits (UB) products with the relaunch of McVitie’s Breakfast range. 

UB withdraws McVitie’s Toasting Waffles after recipe change info

United Biscuits (UB) has voluntarily withdrawn its McVitie’s Toasting Waffles, after a change in the recipe.

Jaffa Cakes: Now it’s personal

Jaffa Cake fans can now look for packages with their very own name on them as McVitie’s responds to hundreds of requests for personalised packets.

McVitie’s Cuddle Café attracts broad interest

More than 1,000 consumers visited McVitie’s London Cuddle Café in one day, during the brand’s promotion of its continued Sweeet campaign. 

McVitie's
McVitie's campaign Sweeet friend character give away on TV from today
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UB extends ‘Sweeet’ campaign with cuddly toy giveaway

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

Blaze at McVitie’s factory contained

Around 100 workers were reportedly evacuated from United Biscuit’s Mcvitie’s Stockport factory, after some digestives caught fire.

BN biscuit range new ads
1.3m ad campaign:
“These catchy ads will re-launch the famous BN brand"
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UB extends its ‘sweeet’ biscuit campaign

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

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