Keyword » marketing

Border Biscuits appoints marketing manager

Biscuit manufacturer Border Biscuits has appointed Suzie Carlaw to lead its marketing team in the newly created position of marketing manager. 

Heritage own-label biscuit range gets makeover

Nisa’s own-label biscuit range has been redesigned in response to member feedback and new health recommendations.

Dawn Foods unveils ‘Summer Smiles’ campaign

Dawn Foods is to promote “family sharing occasions, memorable experiences and celebrations” with its latest marketing push.

McVitie’s partners with Today’s Group Big Brand Event

Pladis-owned Jacob’s and McVitie’s are sponsoring wholesaler Today’s Group’s first Big Brand Event.

Mr Kipling unveils £2m marketing campaign

Premier Foods has launched its first Mr Kipling TV advert for two years.

Pukka Pies’ ‘Everything’s Pukka’ campaign drives over £3m in sales

Pukka Pies says its ‘Everything’s Pukka’ marketing campaign has generated £3.1m in incremental pie sales across retailers.

Premier Foods FY results: ‘challenging’ year brings £12m profits slump

Full-year profits at Mr Kipling owner Premier Foods have fallen by almost 10% in what the company described as a challenging year.

Cake packaged with a spoon hailed as ‘breakthrough’ NPD

A single-serve cake designed to be eaten with a spoon has been highlighted as a ‘breakthrough’ product launch in a new study.

Bread used for marketing not eating?

Supermarkets deliberately bake too much bread in-store as a marketing tool to attract shoppers, according to food waste charities.

Baking industry mourns death of marketing expert Alan Gordon

Alan Gordon, the well-known PR and marketing expert, who launched his own agency, Merlin Publicity, has died of a cardiac arrest.

Abbey make two appointments to senior team

Bulk food transport service provider Abbey Logistics Group has announced two new members to bolster its team.

Homepride unveils new 100% British wheat campaign

Kerry Foods, the owner of Homepride flour, is to launch a 100% British Wheat Campaign in September which will involve new marketing and packaging for the brand. 

Scotland takes charge on childhood obesity challenge

Scotland is taking the challenge of tackling childhood obesity into its own hands, after the Scottish government expressed disappointment at the UK government’s childhood obesity strategy, published last week.

VIDEO: Ben Eastick, marketing director of Ragus Sugars

We spoke to Ben Eastick at the Ragus factory in Slough.

Bakery secures deal with AmazonFresh

Northern Irish bakery Graham’s has won a listing to supply a number of its baked goods to AmazonFresh.

Holland’s Pies launches rugby promotion

Pie manufacturer Holland’s Pies has teamed up with AB World Foods to launch a new on-pack promotion to celebrate the success of its Guinness range.

Bahlsen in 500,000 multipack pick drive at Tesco

Biscuit brand Bahlsen has offered 500,000 pick-up multipacks over the summer to 100 Tesco stores around the UK.

Linpac appoints new director

Dr Helene Roberts has been appointed group marketing and innovation director, a newly created role at Linpac Packaging.

Burton’s Biscuits launches Fish ‘n’ Chip battle

Burton’s Biscuits will ask consumers to decide which flavour of sauce they would like on its Fish ‘n’ Chips brand.

Birds Eye launches new frozen breakfast range

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

Stork launches Christmas home baking drive

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

Blog: Who is winning the battle of the Christmas ads?

With the crucial battle for Christmas sales joined in earnest, British Baker asked marketing expert Mark McCulloch, founder and chief executive of agency WE ARE Spectacular, for his opinion on this year's advertising strategies.

Lantmännen Unibake UK's new head of marketing, Ian Harris
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Lantmännen Unibake announces new head of marketing

Swedish bakery supplier Lantmännen Unibake UK has named Ian Harris as its new head of marketing. 

Marketing director to leave Allied Bakeries

Jon Wilson, marketing director at Kingsmill owner Allied Bakeries, is to leave the business, British Baker can reveal.

Grahams Bakery
Grahams Bakery embarks on social media campaign alongside GBBO
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Grahams Bakery’s social media drive coincides with GBBO

Grahams Bakery in Northern Ireland has launched a social media campaign to coincide with The Great British Bake Off (GBBO). 

Fabulous Bakers launches mass campaign drive

The Fabulous Bakers, previously the Fabulous Bakin’ Boys, has launched a nationwide marketing campaign focusing on its natural ingredients.

Ginsters announces new managing director

Ginsters, the Cornish pasty giant, has announced the appointment of a previous Coca-Cola marketing boss as its new managing director.

Gerhard’s blog: reeling in customers

Taking the hands-on approach, Gerhard Jenne hits the streets to drive sales from passers-by. 

Asda
Asda focuses on marketing with new recruit
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Asda appoints new marketing VP

Supermarket giant Asda has recruited a vice-president of marketing from Premier Foods, the company behind Mr Kipling cakes. 

Catch up with the Grain for Good webinar

There is still time to listen to the British Baker webinar, held in conjunction with bakery ingredients supplier EDME.

Hovis marketing director leaves as brand sets for future

Hovis bakery has announced the departure of marketing director Matt Hunt.

Proper Cornish sets up team for growth

Proper Cornish Group is preparing for innovation growth by recruiting a new marketing director, sales director and NPD manager. 

Paddington bear warburtons
Childhood favourite:
The marmalade loving Paddington bear will be the face of 'Warbeartons'
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Paddington Bear hijacks Warburtons

Warburtons will become Warbeartons as it announces a partnership with Paddington Bear this November.

BN biscuit range new ads
1.3m ad campaign:
“These catchy ads will re-launch the famous BN brand"
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UB extends its ‘sweeet’ biscuit campaign

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

Genius gluten-free bread
Genius gluten-free bread
Genius sponsor 2014 Commonwealth Games
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Genius named official gluten-free supplier at Commonwealth Games

Glasgow 2014 has unveiled Genius Gluten Free as the official provider of gluten-free baked products at the Commonwealth Games.

Fletchers appoints new foodservice marketing manager

Fletchers Group of Bakeries has appointed a new marketing manager to help drive the growth of Kara, its foodservice brand.

New sales & marketing boss at Taura

Taura Natural Ingredients, the fruit ingredients and snacks company, has appointed a new head of sales and marking for Europe, Middle East and Africa (EMEA).

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