Keyword » marketing

Alpro’s Cranston joins Pukka as marketing head

Pukka Pies has appointed Rachel Cranston as head of marketing.

Border Biscuits appoints marketing manager

Biscuit manufacturer Border Biscuits has appointed Suzie Carlaw to lead its marketing team in the newly created position of marketing manager. 

Heritage own-label biscuit range gets makeover

Nisa’s own-label biscuit range has been redesigned in response to member feedback and new health recommendations.

Dawn Foods unveils ‘Summer Smiles’ campaign

Dawn Foods is to promote “family sharing occasions, memorable experiences and celebrations” with its latest marketing push.

McVitie’s partners with Today’s Group Big Brand Event

Pladis-owned Jacob’s and McVitie’s are sponsoring wholesaler Today’s Group’s first Big Brand Event.

Mr Kipling unveils £2m marketing campaign

Premier Foods has launched its first Mr Kipling TV advert for two years.

Pukka Pies’ ‘Everything’s Pukka’ campaign drives over £3m in sales

Pukka Pies says its ‘Everything’s Pukka’ marketing campaign has generated £3.1m in incremental pie sales across retailers.

Premier Foods FY results: ‘challenging’ year brings £12m profits slump

Full-year profits at Mr Kipling owner Premier Foods have fallen by almost 10% in what the company described as a challenging year.

Cake packaged with a spoon hailed as ‘breakthrough’ NPD

A single-serve cake designed to be eaten with a spoon has been highlighted as a ‘breakthrough’ product launch in a new study.

Bread used for marketing not eating?

Supermarkets deliberately bake too much bread in-store as a marketing tool to attract shoppers, according to food waste charities.

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