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PR experts detail how to effectively communicate coronavirus safety measures over social media and in-store

How to communicate safety measures to customers

As lockdown eases, some bakeries are reopening their doors to eager customers both online and in person, while others have been operational the entire time. Regardless, safety is a top priority.

Feature synopsis July '20: Halloween

This feature explore how bakers can make the most of Halloween through marketing and promotions.

The Kingsmill campaign features a bread superhero

Kingsmill returns to TV with £2m superhero campaign

Kingsmill is to return to TV as part of a £2m marketing push for last year’s NPD, the Kingsmill 50/50 Vitamin Boost loaf.

Laurence Smith, managing director at Fatherson Bakery

Unilever ex-director unveils plans for Fatherson Bakery

British Baker speaks to former Unilever marketing chief Laurence Smith about his acquisition of Fatherson Bakery and his plans for the business.

Vera Malhotra, marketing director at Puratos

Puratos hires Vera Malhotra as marketing director

Ingredients supplier Puratos has appointed Vera Malhotra as marketing director.

A brightly coloured vegan cupcake against a black and white background

Vegan bakery: make your products stand out

Vegan food and drink launches have seen one product tower above the rest: the Greggs vegan sausage roll.

Alpro’s Cranston joins Pukka as marketing head

Pukka Pies has appointed Rachel Cranston as head of marketing.

Border Biscuits appoints marketing manager

Biscuit manufacturer Border Biscuits has appointed Suzie Carlaw to lead its marketing team in the newly created position of marketing manager. 

Heritage own-label biscuit range gets makeover

Nisa’s own-label biscuit range has been redesigned in response to member feedback and new health recommendations.

Dawn Foods unveils ‘Summer Smiles’ campaign

Dawn Foods is to promote “family sharing occasions, memorable experiences and celebrations” with its latest marketing push.

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