Keyword » Easter

20 million packs of hot cross buns sold in Easter week, says Kantar

A total of 20 million packs of hot cross buns were purchased throughout the major UK retailers in Easter week alone, according to research analyst Kantar Worldpanel.

Lily Vanilli launches the Battenbun for Easter

London bakery Lily Vanilli has come up with an Easter bakery hybrid that is taking social media by storm.

Irwin’s secures GB listings for new Easter range

Northern Irish business Irwin’s Bakery has secured listings with Nisa, Spar and Co-op to stock its new Howell’s Easter products.

Waitrose introduces Italian breads

Last year’s popular addition, colomba, has been reintroduced for Easter, alongside a hot cross bun panettone. 

M&S launches savoury hot cross buns

The high street retailer said it was ‘pushing the boundaries’ this year with the cheese and onion addition to its hot cross bun line-up.

Greggs launches Valentine’s and Easter ranges

The months of love (and chocolate) are upon us, and high street baker Greggs has launched its seasonal ranges to celebrate. 

Aryzta launches spring specials bakery range

Aryzta Food Solutions has announced the launch of the spring specials range for the Cuisine de France and Aryzta non-concept bakery.

Premier Foods unveils new Mr Kipling and Cadbury Easter cakes

Premier Foods is expanding its recently launched ‘whole cakes’ range as part of its seasonal Easter line-up.

The rise and rise of babka

This Easter’s must-have treat was babka, a traditional Eastern European cake, which has become a hit in New York, and is now gaining rapid favour in London.

Dr Oetker’s giant chocolate rabbit

Manchester and London both played host to a larger-than-life chocolate rabbit last week, in a marketing exercise for German ingredients company Dr Oetker.

Scott’s Bakery wins seasonal Asda contract

Easter has come early for Scott’s Bakery, after it won a contract to supply Asda with three seasonal lines.

New ChocScotch Egg from Derbyshire bakery

The latest bakery innovation comes from Bakezilla’s Bespoke Cakes, and is set to take Easter by storm.  

Hot cross buns on sale for Christmas

This is the picture which proves that Easter has come early.

Thorntons suffers sales decline, despite better Easter

Sales at chocolate company Thorntons have dropped in both its retail and FMCG divisions, as the firm has lost orders from a commercial customer.

Gerhard Jenne
Gerhard Jenne learns from last year for cracking Easter sales
  (Photo:  )

Gerhard’s blog: Hippy Easter Highs

Gerhard Jenne illustrates how a revamped strategy paid dividends for his business this Easter. 

Gunstones
Gunstones Bakery invested £10m in site extension
  (Photo:  )

Gunstones sees £10m spend for hot cross bun bakery

2 Sisters Food Group has invested £10m in a new state-of-the-art bakery extension at its Gunstones Bakery site in Dronfield, near Sheffield. 

Stop the Week: online

We look at Easter ideas and why cake is good for you in the first move online for our tongue-in-cheek Stop the Week. 

Paul A Young
Paul A Young: helping bakers grab their piece of Easter trading
  (Photo:  )

Easter how to: a fondant egg with Paul A Young

Easter is the biggest event in a bakery’s calendar and top chocolatier Paul A Young advises bakers that innovation is key for big sales. 

Top London chocolaterie on urgent hunt for hot cross bun supplier

Top London chocolatier Paul A Young is searching for “the best” hot cross bun supplier to be judged on Saturday.

Cadbury creme egg biscuits
  (Photo:  )

Burton’s to relaunch creme egg biscuits

Burton’s Biscuits Company is relaunching its Cadbury creme egg biscuits in the new year, after last year’s launch drove a huge growth within the special treats category.

Gerhard’s blog: Eschewing Easter

Gerhard Jenne examines his firm’s performance at Easter, and finds that a Velvet Bunny Cake hit just the right note with customers

Waitrose TV welcomes bakery celebrity

TV bakery judge Paul Hollywood has made his debut on Waitrose TV with his own online bakery video collection.

Easter boosts cake decorating sales at Waitrose

Waitrose has reported a 20% increase in cake decorating sales, thanks to the Easter school holidays.

First Heston Easter egg

Supermarket chain Waitrose is to follow the success of its Christmas products to launch its first Heston Blumenthal Easter egg.

Booths reaps rewards of innovation

Independent retailer Booths has been experiencing increasing sales across its in-store bakery range, thanks to some new initiatives.

My Account

Spotlight

Most read

Social