Keyword » ITV

McVitie’s ‘Sweeter Together’ marketing drive launched by Pladis

Pladis has launched a £9.7m advertising campaign called ‘Sweeter Together’ for its McVitie’s brand.

Warburtons unveils ‘Pride and Breadjudice’ campaign with Peter Kay

Warburtons has introduced its latest TV advertising campaign, featuring comedian Peter Kay pitching a concept for a romantic television drama to Jonathan Warburton.

Pork Farms launches TV ad campaign

Pork pie brand Pork Farms has launched a new advertising campaign, following a successful TV stint in 2016.

GBBO winner quits teaching for baking career

Candice Brown, winner of The Great British Bake Off 2016, has confirmed on ITV’s Loose Women show that she has quit her job as a PE teacher to pursue a baking career.

NHS worker starts bakery from home

Leicestershire-based baker Ian Waterland has appeared on ITV as he used to work for the NHS before deciding to set up a bakery from home.

Aunt Bessie’s launches I’m a Celebrity-themed dessert pie

William Jackson Food Group brand Aunt Bessie’s has launched a Dingo Dollar dessert pie ahead of the 16th series of ITV’s I’m a Celebrity Get Me Out of Here.

Village Bakery wins south Wales Tesco contract

Wrexham-based Village Bakery has struck a deal to supply 27 Tesco stores in south Wales, adding to the 16 it already sells to in north Wales.

Premier takes on food-to-go trend

Premier Foods is aiming to capitalise on the food-to-go trend with new product formats and a dedicated Cake on the Go team.

New ad campaign for Bahlsen

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Chris Ormrod, managing director of Ministry of Pudding
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Ministry of Pudding expands production capability

Ministry of Pudding has spent around £500,000 on new equipment, ahead of fresh product releases later in the year.

Chris Ormrod, managing director
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Ministry of Cake talks immigration on ITV News

Ministry of Cake managing director Chris Ormrod has spoken to ITV News about immigration, ahead of the Brexit referendum.

The bakery's ad will air on ITV
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North-west bakery to air first TV ad in marketing drive

Sheldon’s Wholesale Bakers is to launch its first TV advertisement next month on ITV, after rebranding to boost sales.

National Cupcake Week
Emily Johnson of Upsy Daisy Bakery teaches Ruth and Eammon to ice cupcakes
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National Cupcake Week captures nation’s attention

National Cupcake Week caught the attention of the nation’s media last week – after it appeared on television twice and saw social media get fully behind it. 

Harvest Cheweee
Harvest Cheweee: £1.1m investment
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Cereal bar Harvest Cheweee ploughs £1.1m in ad campaign

UK cereal bar brand Harvest Cheweee is highlighting its relaunch with a TV advertising campaign in a £1.1m year-long investment.

Pasty maker:
Rowes bakery shows smoke damage and scorch marks
  (Photo: Credit: ITV News West Country )

Bakery confirms electrical fault causes fire

WC Rowe's Bakery has confrimed an electrical fault as the cause of a factory fire, which tore through its Falmouth premises late Friday evening. 

Mic Turner and Peter Sidwell
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Britain’s Best Bakery judges describe winning formula

The judges on TV’s Britain’s Best Bakery have explained what they think is the winning formula at the Scottish Bakers’ Conference.

Waitrose lists ITV viewer’s ‘cherubs’

Waitrose has introduced a new item to its patisserie counters, designed by an ITV viewer.

Britain’s Best Bakery is back

The search for Britain’s Best Bakery is on again as ITV gears up to screen the second series of the popular show, starting next Monday (6 January).

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