Keyword » ITV

McVitie’s ‘Sweeter Together’ marketing drive launched by Pladis

Pladis has launched a £9.7m advertising campaign called ‘Sweeter Together’ for its McVitie’s brand.

Warburtons unveils ‘Pride and Breadjudice’ campaign with Peter Kay

Warburtons has introduced its latest TV advertising campaign, featuring comedian Peter Kay pitching a concept for a romantic television drama to Jonathan Warburton.

Pork Farms launches TV ad campaign

Pork pie brand Pork Farms has launched a new advertising campaign, following a successful TV stint in 2016.

GBBO winner quits teaching for baking career

Candice Brown, winner of The Great British Bake Off 2016, has confirmed on ITV’s Loose Women show that she has quit her job as a PE teacher to pursue a baking career.

NHS worker starts bakery from home

Leicestershire-based baker Ian Waterland has appeared on ITV as he used to work for the NHS before deciding to set up a bakery from home.

Aunt Bessie’s launches I’m a Celebrity-themed dessert pie

William Jackson Food Group brand Aunt Bessie’s has launched a Dingo Dollar dessert pie ahead of the 16th series of ITV’s I’m a Celebrity Get Me Out of Here.

Village Bakery wins south Wales Tesco contract

Wrexham-based Village Bakery has struck a deal to supply 27 Tesco stores in south Wales, adding to the 16 it already sells to in north Wales.

Premier takes on food-to-go trend

Premier Foods is aiming to capitalise on the food-to-go trend with new product formats and a dedicated Cake on the Go team.

New ad campaign for Bahlsen

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

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