Keyword » social media

Use vibrant, natural colours to attract bakery customers

GNT Group B.V. Promotional Feature ·

Bakery manufacturers should consider the trend for upbeat colours that stimulate positive emotions and joy, as well as clean labels, says Maartje Hendrickx, Market Development Manager at EXBERRY, a GNT Group B.V. brand

  (Photo: Snieguole Rimkune )

Dean’s launches ‘A better class of biscuit’ campaign

Family-owned shortbread manufacturer Dean’s is launching a new advertising campaign nationwide.

Topless Baker joins Mrs Crimble’s for campaign

Gluten-free brand Mrs Crimble’s has partnered with the Topless Baker for a social media campaign.

Afternoon tea drives surge in macaron sales

Brits’ love of afternoon tea has helped to boost UK macaron sales for French manufacturer Tipiak.

Revealed: Pladis’ insight into UK snacking habits

McVitie’s owner Pladis has revealed that social media and the boundary between meals and snacks is influencing the UK’s snacking habits.

Sandwiches top lunch choice for Brits

New research by Kettle Chips has highlighted that Brits are creatures of habit when it comes to lunchtime choices, eating the same thing three times a week.

Sixty-three per cent choose sandwiches

According to research commissioned by global packaging specialist Huhtamaki, 63% of adults who have bought food-to-go in the last month have chosen a sandwich.

Lidl launches Christmas social media pricing campaign

Discounter Lidl has launched a social media campaign that it claims will put customers in control of product prices in the run-up to Christmas.

Muffin Break improves its menu and packaging

Artisan bakery Muffin Break has continued to expand its menu with a variety of seven premium toasties, as well as improving its packaging for the new range.

Will Bake Off survive the move? Stats say no

According to social media analysis, positivity about The Great British Bake Off (GBBO) has plummeted 41% since the show announced it would leave the BBC.

Subway adds to social media portfolio

High street sandwich chain Subway has set up the company’s first ever Instagram account, aiming to create a community around conceptually high-quality content.

BFAWU’s Draper asked to leave Labour Party

Ronnie Draper, general secretary of the Bakers, Food and Allied Workers Union (BFAWU) said action was taken over something he wrote on social media.

Latest sandwich trends sweep across Instagram

The macaron ice cream sandwich is the latest sandwich trend that has received a large amount of publicity from social media site, Instagram.

Five ways social media can work for you

The food industry is at the heart of the smart phone revolution, according a recent seminar on social media use at Foodex 2016.

Sainsbury’s rejects ‘burnt’ bread claims

Customers have been left bemused after “well-fired” loaves with black crusts started appearing on Sainsbury’s shelves.

David Smart: Mr Daddy Longlegs

As the saying goes, “if you live your life on social media, one day it will bite you” and, of course, we are no exception to that rule. Our Facebook account is updated almost daily, depicting new products and new promotional ideas. We also have Twitter, Instagram and a whole host of other strands of techno wizardry to push the Greenhalgh’s name out there.

M&S publicly mocked over vitamin D bread advert

Marks & Spencer has been trending on social media over an advert for its vitamin D-enriched bread.

Social media
Social media engagement differs hugely between brands
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Research reveals bakery’s social media stars

Coffee chains Costa Coffee and Starbucks and bakery giant Greggs both appear in the top 10 ranking of companies leading the way in social media. 

Instagram
Registered domain name 'hikjacked' on Instagram
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Baker issues warning on social media domain trademarks

A baker has warned other small business owners to check social media sites after a rival business assumed her trademarked domain name. 

Gerhard’s blog: California Dreaming

Gerhard visits California and finds a distinct lack of artisan bread outlets.gerhard_jenne_blog.jpg

Nila Holden
Nila Holden's vanilla sugar cookies
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Social media opens doors to business, says baker

Nila Holden, owner of eponymous Bedfordshire-based bakery company Nila Holden, has outlined the importance of social media after she won a contract with Fortnum & Mason last year. 

Social media reaction to Premier Foods’ supplier payment row

As usual the internet, particularly social media, has been quick to react in the light of the criticism of Premier Foods.

Costa Starbucks
Costa and Starbucks win on consumer engagement
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Coffee chains gain top scores in social media study

Coffee chains Starbucks and Costa Coffee have come out on top in a list of how well brands engage with their UK social media users. 

AB Sugar fights back in sugar obesity row with facts website

Bakery supplier AB Sugar has launched a new website that aims to debunk some of the myths around sugar and obesity.

BIA and social media

The finalists for this year’s Baking Industry Awards (BIA) have been announced – and they are already causing a stir on social media.

The #GBBO phenomenon and big brands

The Great British Bake Off is back and here British Baker looks at how the show has become a social media phenomenon.

Genius loaf
A bold move:
This will be the first time gluten-free options will be sold with mainstream bread
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Genius to merge loaves with mainstream bread aisle

Gluten-free brand Genius is to introduce its bread to the mainstream bread aisle of 150 Asda stores across the UK.

Pork Farms pork pies
Pork Farms Pork Pies
Pork Farms Pork Pies
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Pork Farms celebrates summer with new campaign

A social summer campaign is being launched by Pork Farms to push the sales of its key products in the summer trading period.

Greggs is second most popular brand among young people

Retail bakery chain Greggs is the second most popular brand on social media for young people, according to a new report.

Starbucks rated in UK’s top 10 social media brands

Starbucks has been named the second most prolific brand on social media networks such as Twitter and Facebook.

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