Keyword » slices

Traybakes & Slices: How the rocky road can take a healthy turn

As with many other bakery categories, the demand for healthier choices is driving new product development in traybakes. And the options, it seems, are limitless.

Wall’s to offer prize giveaway as part of Helping Hand campaign

Wall’s Pastry will be offering an on-pack promotion as part of its Helping Hand campaign.

New price point for McVitie’s

United Biscuits-owned McVitie’s has announced the re-launch of the popular on-the-go range with the addition of three 2 for £1 price marked packs.

Premier takes on food-to-go trend

Premier Foods is aiming to capitalise on the food-to-go trend with new product formats and a dedicated Cake on the Go team.

Ginsters revamps slices

Cornwall-based pasty producer Ginsters is revamping its slices range with improved recipes and updated packaging.

Mr Kipling releases oat-based cake slices

Mr Kipling, the Premier Foods owned cake-manufacturer, has released two new oat-based cake slices.

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