Keyword » The Real Bread Campaign

Five tips for reducing bakery surplus and waste

Surplus and waste stock can be a drain on bakery businesses of all sizes in addition to being an environmental concern.

Real Bread Campaign launches guide to cutting bakery surplus and waste

A new guide to help small bakeries reduce surplus and waste has been published by The Real Bread Campaign.

Real Bread's Iceland ad complaint rejected

The Real Bread Campaign has criticised a ruling by the advertising watchdog that an advert for Iceland bread would not mislead consumers.

Brexit is ‘unique opportunity’ to update bread labelling laws, say campaigners

The Real Bread Campaign has renewed its call for updated and improved loaf labelling and marketing legislation in a letter to the Department for Environment, Food and Rural Affairs (Defra).

Pret A Manger to trial sandwich bread with fewer additives

Pret A Manger has revealed it is to trial sliced sandwich bread free from all additives except ascorbic acid following claims by The Real Bread Campaign that the chain is serving baked goods containing additives to “unsuspecting customers”.

New bread price war could spell ‘race to the bottom’

Loaves at 75p are at the front line of a new price war between the major multiples, which campaigners say threatens to become a “race to the bottom”.

Real Bread Campaign steps up anti-GM wheat protest

The Real Bread Campaign has delivered a pledge to the government from more than 350 bakers, millers, farmers and consumers not to sell or buy GM wheat.

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