Keyword » TV

Amazon to sponsor Great British Bake Off

Amazon has secured headline sponsorship on The Great British Bake Off’s upcoming second season.

Mr Kipling unveils £2m marketing campaign

Premier Foods has launched its first Mr Kipling TV advert for two years.

Maryland £1m marketing drive launched by Burtons

Burton’s Biscuit Company has launched a £1m advertising campaign for its Maryland brand.

BREAKING: First pics of Peter Kay in latest Warburtons ad

A first look at on-set images from Warburtons’ new television advert starring Peter Kay.

TV’s Gregg Wallace goes inside Premier Foods’ Carlton mince pie factory

Premier Foods’ Barnsley factory has featured in a Christmas edition of BBC TV show Inside the Factory.

Bad Brownie launches Kickstarter campaign to fund permanent site

Baking company Bad Brownie has launched a Kickstarter campaign to help open a dessert bar in central London.

Pic source: BBC
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What Mary did next: BBC reveals former Bake Off star’s new role

Mary Berry is to present a new food-focused BBC One TV series exploring stately homes.

Casting call for female bakers

London-based production company Ridley Scott Associates (RSA) films are looking for female bakers to feature in a new TV advertising campaign.

Arla Foods launches major breakfast campaign

Denmark-based firm, Arla Foods Ingredients has launched an exclusive breakfast campaign for its £100m commitment to back healthier eating among its consumers.

BBC criticised over lack of Scottish presence for new Bake Off series

Scottish Bakers criticises The Great British Bake Off for lack of Scottish contestants.

Morrisons appoints the UK’s first ‘bake officer’

Supermarket giant Morrisons has appointed the UK’s first ‘bake officer’ in anticipation of the seventh series of the Great British Bake Off, which begins on BBC One from 24 August.

Burts reveals Britain’s favourite ‘ultimate crisp sandwich’

Artisan hand-cooked potato crisp manufacturer Burts has unveiled that the winner of the ‘ultimate crisp sandwich’, as voted by the nation, is the Roasted Vegetable Picnic Roll.

Subway teams up with Pepsi for music campaign

High street sandwich chain Subway has launched its Summer of Music with Pepsi, featuring award-winning Grime artist Stormzy.

Aspiring bakers to attend Yorkshire Dales Food and Drink festival

Aspiring bakers will flock to the Yorkshire Dales Food and Drink festival this weekend, which will include celebrity chefs The Hairy Bikers (Si King and Dave Myers) and James Martin.

Bakery makes cake for reality TV star

Bedfordshire-based bakery La Belle Cake Company has baked a cake for former The Only Way is Essex star Abigail Clarke for her birthday.

New ad campaign for Subway

A new TV campaign has launched to support the Subway £3 Lunch.

Mich Turner to become tv presenter

Mich Turner, founder of Little Venice Cake Company, is joining Create and Craft TV as a guest presenter. 

Central Bean expands

Coffee shop chain Central Bean is set to expand beyond its north east stronghold.

David Smart: Clean eating is a “cutesy one-liner aiming to sell books”

David Smart, president of the Craft Bakers’ Association (CBA) has claimed the clean eating movement is a “cutesy one-liner aiming to sell books.”

CSM and Bako launch Euro 2016 promotion

Ingredient suppliers CSM Bakery Solutions and Bako have launched a tie-in promotion with the UEFA Euro 2016 football championships.

Welsh Hills Bakery celebrates Morrisons advert appearance

Free-from food producer Welsh Hills Bakery is celebrating the appearance of its chocolate sponge cake in a Morrisons TV advert.

Ministry of Cake marks 3m-a-week milestone

Taunton bakery and dessert manufacturer Ministry of Cake has marked the fact it now makes 3m cakes a week by launching a new website.

Jacob’s announces reality TV stars for new ad

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

Village Bakery wins south Wales Tesco contract

Wrexham-based Village Bakery has struck a deal to supply 27 Tesco stores in south Wales, adding to the 16 it already sells to in north Wales.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Peter Sidwell’s app shortlisted for award

Described as “Netflix for food lovers”, the baker’s app, Simply Good Food TV, has been shortlisted for The Guardian’s Start-up of the Year award.

GBBO threatens legal action

The producers of The Great British Bake Off have threatened a charity baking competition in Cardiff with legal action.

Border Biscuits to launch first TV ad

Border Biscuits is set to launch its first national television advert as part of its new marketing campaign.

Michel Roux Jr

This week British Baker met Michel Roux Jr – two-star Michelin chef, TV star, and, as we discovered, passionate baker.

Birds Eye launches new frozen breakfast range

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

United Biscuits’ new launches

United Biscuits (UB) will launch McVitie’s Digestive Nibbles, in what the company described as its “biggest new product development” for 2016.

New sponsor for British Pie Awards

Borough Market’s Roast restaurant in London has been announced as a sponsor for the British Pie Awards 2016.

The Great British Bake Off triumphs at the National TV Awards

The Great British Bake Off (GBBO) took the Best Challenge Show award at the 2016 National Television Awards (NTAs).

Hobbs House to open new bakery

Hobbs House, the Cotswolds-based artisan baker, is set to open a fourth shop in Malmesbury, Wiltshire.

John Swift has been inspired to create new breads by his time on Victorian Bakers
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Victorian Bakers show inspires participant to use old methods for new breads

The BBC TV history programme Victorian Bakers has inspired participating baker John Swift to create new breads from old ideas. 

The Snapery founder, Richard Snapes
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London bakery smashes crowdfunding target

The Snapery, the London-based artisan bakery, has soared through its crowdfunding target of £5,000 to raise funds for the installation of a new bakery.

From left to right: John Foster, Alex Langlands, Joe Swift, Annie Gray, Duncan Glendinning and Harpreet Baura
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Modern bakers to explore lives of Victorian forbears

A new TV series will send four 21st century bakers back in time to explore what it meant to be a professional baker in the Victorian era.

2 Sisters sees quarterly drop in sales and profits

Boparan Holdings – the owner of 2 Sisters Food Group, which runs Holland’s Pies and Fox’s Biscuits, saw sales slump by 3.5% to £778.3m in the three months to 31 October.

Aldi broadcasts British Baker awards success on TV

Here is the Aldi Christmas advert which trumpets the success of its Specially Selected Mince Pies at the British Baker Christmas Stars awards.

Jennifer Irvine, the third UK brand ambassador for the California Prune Board
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Prune board adds new ambassador

A third UK brand ambassador has been recruited by the California Prune Board.

2 Sisters: biscuit market under pressure

2 Sisters Food Group, the conglomerate which runs Holland’s Pies and Fox’s Biscuits, saw sales tumble 8.2% in the 52 weeks to 1 August to £3.14bn from £3.42bn in 2014.

GBBO winner steps out a ‘giant’

Nadiya Hussain, winner of this year’s Great British Bake Off, has described how she felt like a “giant” after scooping the top prize.

Hovis back on TV screens

Hovis has returned to TV screens for the first time in three years with a modern twist on its iconic ‘boy on a bike’ ad. 

Hovis launches Good Inside sandwich thins

Hovis plans to cash in on the appetite for sandwich alternatives with the launch of two new ranges.

Craft Bakers’ Week starts with TV appearance

Craft Bakers’ Week got off with a bang when Mike Holling, executive director of the Craft Bakers’ Association appeared on Channel 4.

Gerhard’s blog: A French farce

I’m currently in the TV-free depths of the Brecon Beacon and could only watch The Great British Bake Off (GBBO) by leaning out of the window. Bandwidth is scarce here - I might as well be on Mont Blanc.

Somewhere west of Madeira

You’ll know where to find me on Wednesday evenings in the weeks to come, says British Baker Blogger Gerhard Jenne. Yes, the Great British Bake Off is back, with a set of new bakers and 30 challenges to find this year’s champion.

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