Keyword » TV

David Smart: Clean eating is a “cutesy one-liner aiming to sell books”

David Smart, president of the Craft Bakers’ Association (CBA) has claimed the clean eating movement is a “cutesy one-liner aiming to sell books.”

CSM and Bako launch Euro 2016 promotion

Ingredient suppliers CSM Bakery Solutions and Bako have launched a tie-in promotion with the UEFA Euro 2016 football championships.

Welsh Hills Bakery celebrates Morrisons advert appearance

Free-from food producer Welsh Hills Bakery is celebrating the appearance of its chocolate sponge cake in a Morrisons TV advert.

Ministry of Cake marks 3m-a-week milestone

Taunton bakery and dessert manufacturer Ministry of Cake has marked the fact it now makes 3m cakes a week by launching a new website.

Jacob’s announces reality TV stars for new ad

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

Village Bakery wins south Wales Tesco contract

Wrexham-based Village Bakery has struck a deal to supply 27 Tesco stores in south Wales, adding to the 16 it already sells to in north Wales.

New ad launch for Jacob’s

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Peter Sidwell’s app shortlisted for award

Described as “Netflix for food lovers”, the baker’s app, Simply Good Food TV, has been shortlisted for The Guardian’s Start-up of the Year award.

GBBO threatens legal action

The producers of The Great British Bake Off have threatened a charity baking competition in Cardiff with legal action.

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