Keyword » TV

Mr Kipling revives ‘exceedingly good’ descriptor

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Peter Sidwell’s app shortlisted for award

Described as “Netflix for food lovers”, the baker’s app, Simply Good Food TV, has been shortlisted for The Guardian’s Start-up of the Year award.

GBBO threatens legal action

The producers of The Great British Bake Off have threatened a charity baking competition in Cardiff with legal action.

Border Biscuits to launch first TV ad

Border Biscuits is set to launch its first national television advert as part of its new marketing campaign.

Michel Roux Jr

This week British Baker met Michel Roux Jr – two-star Michelin chef, TV star, and, as we discovered, passionate baker.

Birds Eye launches new frozen breakfast range

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

Jacob’s announces new £15m advertising campaign

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits launches new app and “sweeetest ever ad break”

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

United Biscuits’ new launches

United Biscuits (UB) will launch McVitie’s Digestive Nibbles, in what the company described as its “biggest new product development” for 2016.

New sponsor for British Pie Awards

Borough Market’s Roast restaurant in London has been announced as a sponsor for the British Pie Awards 2016.

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