Keyword » Waitrose

Trends that shaped UK food and drink habits in 2018

The taco is the new sandwich, claims Waitrose in a study on what has shaped the food and drink market in the past year.

Magioni adds trio of topped pizzas to Waitrose listing

Vegetable base pizza manufacturer Magioni has secured listings in Waitrose for three of its new topped pizzas.

Christmas preview: retailers reveal bakery NPD

It’s beginning to look a lot like Christmas – for those working in the supermarkets at least, as retailers start revealing what they’ve got planned for the 2018 festive season.

Dutch vegetable pizza bases roll out in Waitrose

Dutch plant-based brand Magioni has gained its first UK listings for vegetable pizza bases.

New appointment and vegan NPD for Higgidy

Premium pie and quiche brand Higgidy is targeting vegans and vegetarians with the launch of two meat-free parcels exclusively in Waitrose.

Waitrose cheesecakes get ‘veggie makeover’

Waitrose has launched two sweet vegetable cheesecakes, featuring beetroot and avocado, in what it claims is a first for a UK supermarket.

Waitrose’s step-by-step guide to reducing sugar

Pressure on bakery manufacturers and retailers to reduce the sugar content of their goods has been renewed after the food and drink industry fell short of government targets.

Waitrose rolls out Good Health bread range

Waitrose has revamped its own-label sliced bread portfolio with the addition of eight healthier loaves.

Carrs' Baker Street revamp earns Waitrose listing

Carrs Foods has relaunched its Baker Street brand with new packaging, branding and NPD.

What is Britain’s favourite toast topping?

Brit’s favourite toast toppings have been revealed in a new survey by Waitrose.

Waitrose grows deli range with artisanal baked goods

Waitrose has added a raft of artisanal baked goods, including posh sausage rolls and premium pasties, to its deli counters. 

Pieminister debuts ‘Kevin’, the vegan pie

Pieminister has launched its first vegan pie through its own restaurants and selected Waitrose stores.

Waitrose drives food innovation with new development facilities

Waitrose has invested £1.5m in food development facilities at its Bracknell head office as part of its long-term focus on product innovation.

Heston serves up ‘sprout’ dessert for Christmas

Heston Blumenthal is celebrating Christmas at Waitrose by serving up a giant Brussels ‘sprout’ filled with profiteroles. 

Too Good secures Waitrose dessert listing

Free-from brand Too Good To Be Gluten Free has secured a new listing at Waitrose for its three of its dessert products.

Waitrose adds six new lines to on-the-go Christmas range

Waitrose has extended its Christmas Good To Go range with new sandwiches, wraps and flatbreads.

Square Pie launches mini pies at under 200-calories

Square Pie has launched a range of frozen mini pies into Waitrose stores across the country.

Retailers unveil spooky bakery NPD for Halloween

It’s no tricks and all treats this year as the retailers unveil their spooky bakery line-ups ahead of Halloween 2017.

Expanded role for Waitrose bakery buying director Paul Walker

Paul Walker, Waitrose buying director for categories including bakery and food to go, has had his remit expanded to all fresh buying.

It’s a wrap: Waitrose reveals top Essential bakery products

Brits’ love of international cuisine has helped make tortillas the second-most popular bakery item in the Waitrose Essential line-up.

Schär launches seven new products into UK supermarkets

Gluten-free brand Schär has unveiled seven new products including gluten-free flour and gluten-free waffles, which will be rolled out into UK supermarkets.

Packaging and Labelling: Is packaging keeping up with latest trends?

We asked a range of experts whether bakery packaging is fit for purpose as the market continually evolves. Here’s what they had to say…

Muffins: Muffin market mixes up savoury selection

Savoury muffins are growing in popularity in the UK, with flavours influenced by trends in the US and Australia, as well as consumers’ increased interest in healthy bakery goods

Wellaby’s Simple Bakes listed at Waitrose and Ocado

Wellaby’s Simple Bakes – the gluten-free vegan snack brand that launched earlier this year – has achieved listings in Waitrose stores and on Ocado.

Helen’s Gluten Free Baking Mixes secure Waitrose listing

Free-from brand Helen’s has secured a listing at Waitrose for its four-strong range of Gluten Free Baking Mixes.

Waitrose hires first director of food service

Waitrose has recruited its first director of food service Simon Burgess as the retailer taps growth in casual dining and grazing.

Waitrose rolls out cheese & black pepper muffins

Waitrose has unveiled a new twist on the breakfast muffin – a cheese & black pepper version.

Waitrose unveils recyclable sandwich wrappers

In a first for UK supermarkets, triangular sandwich wrappers in Waitrose will soon be easier to recycle.

Too Good To Be Gluten Free unveils snack packs

Free-from brand Too Good To Be Gluten Free has launched a range of snack packs into Waitrose stores.

Crosta & Mollica adds Focaccia Romana to its range

Italian baked goods supplier Crosta & Mollica has launched a new addition to its range, the Focaccia Romana.

Waitrose launches competition for 25th anniversary of Duchy brand

Waitrose has launched a customer competition to celebrate the 25th anniversary of the organic food brand Duchy Originals.

Waitrose launches 23 new lines into Good to Go range

Waitrose has launched 23 new products into its Good to Go range this week, alongside 18 improved lines as consumers’ demand for healthy food on-the-go grows.

Credit: Brendan MacNeill
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Bakery Andante extends Scottish supermarket reach

Morningside’s Bakery Andante has secured a deal to supply a further four branches of Waitrose in Scotland with artisan bread.

Prue Leith urges shoppers to back British farming

New Great British Bake Off presenter Prue Leith has urged shoppers to back British farming in response to the National Farmers’ Union’s (NFU’s) new supermarket guide.

Ocado launches supplier competition

Online retailer Ocado has announced the return of its nationwide campaign to find “the next big thing in British food and drink”.

Waitrose introduces Italian breads

Last year’s popular addition, colomba, has been reintroduced for Easter, alongside a hot cross bun panettone. 

Metal contamination fear sparks Lotus Bakeries Biscoff biscuit spread recall

Lotus Bakeries has recalled selected batches of its Biscoff Crunchy Biscuit Spreads as they may contain small pieces of metal.

The Polish Bakery scoops Business of the Year Award

West London business The Polish Bakery has been crowned Business of the Year at the West London Business Awards

New gluten-free pie from Pieminister

Pieminister has extended its gluten-free line-up with The Gluten Free Ranger made with free-range British chicken and ham with leeks & thyme.

Health campaigners attack ‘shocking’ level of salt in crumpets

Crumpets have come under fire from health campaigners Consensus Action on Salt and Health (CASH), who found a single Warburtons’ Giant Crumpet contains more salt than three bags of ready salted crisps.

Waitrose sees bakery ingredients soar for Stir Up Sunday

Sales of some bakery ingredients at Waitrose were up more than 300% as shoppers prepared for Stir Up Sunday.

Innovation boosts Bakkavor results

A focus on innovation has helped fresh prepared foods manufacturer Bakkavor grow revenue across the group in its third-quarter results.

Churros are popular on Waitrose social media
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Churros, bao buns and mini treats – Waitrose reveals hot food trends of 2016

Churro-styled doughnuts and steamed bao buns have been flagged up as some of the hottest foods of 2016 by Waitrose.

FSA publishes summary of food incidents

Allergy alerts accounted for more than half the product recall notices issued by the Food Standards Agency between July and September this year.

Waitrose rolls out Heston Blumenthal Persian-inspired Christmas pud

Waitrose is expecting another sell-out success from Heston Blumenthal with the roll-out this month of his latest Christmas pudding creation.

Pots & Co’s puddings sweep across Europe

Makers of Michelin-standard desserts, Pots & Co, is expanding across Europe with a number of international listings.

Premium desserts company opens third factory

Upmarket cheesecake company Rhokett, which supplies Marks & Spencer, Waitrose and Sainsbury’s, has opened its third factory in Kent after securing £1.5m in bank fundings.

Waitrose uses customer reviews for marketing drive

Supermarket giant Waitrose has launched a new marketing campaign using customer reviews to highlight the quality of its in-store products.

Waitrose recalls cookie range as precautionary measure

Waitrose recalls cookie range over nut concern

UK supermarket Waitrose has recalled its 150g Orange and Milk Chocolate Cookies, with a best-before date of 30 March 2017 over concerns that some of the packs may contain hazelnuts.

Waitrose to pay small firms within a week

Waitrose supermarket has pledged to pay its smaller suppliers within seven days at the most, in a bid to give them “more financial stability”. 

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