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British food firms cut back on promotional activity

UK food businesses have put the brakes on promotions – with activity declining more here than in other European markets.

Norfolk bakery expands business with lucrative deals

Norfolk-based bakery Sponge Cakes has expanded its business by securing deals with sports clubs, royal palaces and attractions around the UK.

Asda to change "misleading" promos

Supermarket giant Asda has agreed to make changes to “misleading” promotional practices as part of a wider crackdown by The Competition and Markets Authority (CMA).

Sainsbury’s leads the way by scrapping multi-buys

Sainsbury’s has become the first of the major supermarkets to commit to phasing out multi-buy deals, after mounting evidence that shoppers find them confusing and misleading. 

Supermarket special offers to be banned?

Major supermarkets are under official investigation after it emerged that questionable special offers encouraged shoppers to spend, not save.

Darren Hodson, partner at Smith Cooper Corporate Finance
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M&A deals in baked goods sector rise in 2015

The amount of M&A deals in the baked goods sector in the UK increased by 25% year-on-year in 2015, according to new research.

Subway launches new deal for new year

Building on the success of its £2 breakfast deal, Subway has launched a £3 meal deal for the new year.

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