Keyword » McVitie's

Burton’s launches Maryland Thins Cookies range

Burton’s Biscuit Company is tapping the trend for ‘lighter’ snacking with the launch of Maryland Thins Cookies.

Pladis signs mental health pledge

McVitie’s owner Pladis has signed a pledge to change how it and its staff think and act about mental health.

Two new flavours for McVitie’s Digestives Caramel range

McVitie’s has announced it will be extending its McVitie’s Digestives Caramel range with two new flavours – Banoffee Caramel and Coffee Caramel.

McVitie’s Nibbles launched in confectionery-style ‘handy packs’

McVitie’s is going head-to-head with confectionery countlines by launching ‘handy packs’ of its Digestive Nibbles.

Pladis reveals biscuits purchased by 99% of UK households

Biscuit manufacturer Pladis has announced that biscuits were purchased by 99% of UK households in 2016 despite a sales plunge in overall performance.

EPP creates new after-sales contract manager role

Epsom-based bakery innovation company EPP has appointed Rob Pedlar to the newly-created role of after-sales contract manager.

Pladis announces global expansion plans

Biscuit and cake manufacturer Pladis, and owner of brands including McVitie’s, Jacob’s and Carr’s, is set to expand internationally.

McVitie’s unveils three sharing cake bites

McVitie’s has announced the launch of three cake bites tubs, featuring Digestives Mini Milk Choc Tiffin, Caramel Crispies, and Hobnobs Mini Milk Choc Teacakes, each in a sharing format.

Palmer and Harvey launches Bakedirect bread delivery operation

Wholesaler Palmer and Harvey has expanded its direct van sales operation with the launch of new service Bakedirect to help deliver bread and morning goods across London.

McVitie’s details its Christmas cake and biscuit offer

United Biscuits (UB) has revealed its festive cake and biscuit line-up under its McVitie’s brand. 

Hobnobs
National Biscuit Day prompts biscuit Vs personality poll from McVitie's
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What does your biscuit say about you?

It is National Biscuit Day (29 May) and a poll has revealed what your biscuit choice says about you. 

McVitie's

UB revamps McVitie’s Breakfast biscuits

United Biscuits (UB) has relaunched the McVitie’s Breakfast biscuit range, including two new products and a £3m media spend. 

McVitie's
McVitie's launches next advert in sweeet campaign
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UB extends ‘sweeet’ campaign for DeliChoc

UK biscuit manufacturer United Biscuits (UB) today launched the latest TV advert in its McVitie’s ‘sweeet’ series for new biscuit McVitie’s DeliChoc. 

Warburtons
Warburtons takes second place in The Grocer brand poll
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Warburtons at number two in Grocer top 100

The big three bread brands, plus McVitie’s biscuits have graced The Grocer magazine’s list of Britain’s 100 biggest grocery brands, with Warburtons taking the number two spot. 

Hobnobs
Hobnobs are the nation's favourite biscuits
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Chocolate Hobnob named nation’s favourite biscuit

The McVitie’s Chocolate Hobnob has taken pole position as the nation’s favourite biscuit after winning 18.4% of the vote in a consumer poll. 

McVitie's DeliChoc come to the UK
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UB invests in new UK product

United Biscuits has invested £2m to bring a new product to the UK following its success in other parts of Europe.

McVitie's Digestives
McVitie's Digestives still performing well
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Biscuit market enjoys value increase

The biscuit market has seen 1.8% value growth in the last year, according to the latest figures from Kantar Worldpanel. 

United Biscuits
United Biscuits: set for stock market flotation this autumn
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United Biscuits rumoured for stock market flotation

McVitie’s brand owner United Biscuits is expected to float on the stock market this autumn with a value of £1.5bn.

Warburtons heads consumer popularity ranking

Warburtons has been listed as the brand bought by the most consumers, most frequently for the second year running.

McVitie's launches new £12m campaign

Cute little animals are the focus of United Biscuits’ new £12m multi-media advertising campaign for masterbrand McVitie’s, which aims to convey the ‘sweet’ appeal of the category.

United Biscuits brings back dunkable Digestives

United Biscuits is returning to the classic recipe for its McVitie’s Digestives, containing more saturated fat.

United Biscuits launches recycling initiative

United Biscuits has partnered up with recycling firm TerraCycle UK to develop a UK biscuit wrapper recycling scheme.

McVitie’s royal cake commemorates Diamond Jubilee

United Biscuits’ (UB) McVitie’s Cake Company has created a royal cake for Her Majesty The Queen to commemorate the Diamond Jubilee.

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