French bakery specialist Bridor has launched a new line of four filled croissants to tap the expanding breakfast market.
The line-up of 90g croissants comprises apricot, cocoa & hazelnut, raspberry and custard.
Bridor said: “Coffee shops are looking to stake a claim to new mealtimes – a major strategic issue – as breakfast and snack times throughout the day are experiencing strong growth.”
“These Viennoiseries are deep-frozen, ready-to-bake, and delivered pre-proved and egg-washed. Their easy preparation guarantees freshness and flexibility through the day,” the company said.
Retail sales of croissants have grown 3.8% by value on volume sales up 11.1%, according to Kantar Worldpanel figures (52w/e 9 October 2016).
The firm has also redesigned its pain au chocolat by adding a custard filling, which the company said was “a top product in Belgium and a favourite with the young and old alike”.