Soft drinks: how to boost sales

Ensure you have a varied and diverse range of soft drinks available.

Coca-Cola gets to grips with packaging

Coca-Cola Enterprises is to introduce an easy-to-hold 'grip" packaging design across all its 500ml PET bottles of leading soft drinks brands - Coca-Cola, Diet Coke and Coke Zero.

Bakers' soft sell

There was a time when the only soft drinks you could buy in a baker's were cans of Coca-Cola and lemonade. But there has been a revolution in the soft drinks available from manufacturers and in the public appetite for new and different types of drink. Coca-Cola and other carbonated drinks are still available, and still popular, but these days they are likely to be sold from a free chiller supplied by the manufacturer.

What winning the award meant to their business

"Year 2007 and the start of 2008 have been incredibly difficult. Our performance has been more affected by price rises and the ability to pass them on than ever before. Without the award, it may have been more difficult."

All Bells and whistles

Visiting Bells of Lazonby, near the heart of the Lake District, can be a confusing experience. On the one hand, you have miles and miles of quintessential country lanes, punctuated by centuries-old hedgerows and traditional stone cottages. On the other, lying in a lane just off the village high street, you have one of Britain's most forward-thinking bakeries - one that has national distribution, was the winner of Sainsbury's Bakery Supplier of the Year and considered corporate social responsibility (CSR) a part of its very ethos long before most us had even got our heads round the slogan.

Bells at a glance

Established: 60 years ago. Michael Bell's father, John Bell, started off working as a one-man band, making and delivering bread and cakes to the doorsteps of many family homes in Cumbria.

A total of 12 young bakers

have recently graduated from a three-month foundation course in the skills of baking that is open to 14 to 16-year-olds. They attended Warburtons Bakers Academy at Birmingham College of Food and Tourism.

Irwin's opts for new software

Irwin's, the Irish plant bakery, has installed the latest version of QuickStep Food and Beverage from Lawson Software, along with Lawson Business Intelligence, to improve communication across its UK-wide supply chain.

Noise ban hangs over bakery

Memory Lane Cakes in Cardiff failed to get a council noise abatement order lifted last week when a High Court judge refused a judicial review.

Warburtons plans to open Yorkshire depot

Warburtons plans to build a distribution site at Howden in east Yorkshire because it has outgrown its existing depot in the region at Gilberdyke.

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