DIgestif Blog

August

Caught on the web

* Psycho Doughnuts' shop in California features staff wearing nurses' uniforms, a white padded cell and doughnut names like Bipolar, The Massive Head Trauma and Psycho www.psycho-donuts.com

Mouthing off

"I believe giving these offenders birthday cakes and cards has helped to significantly reduce crime. Their reaction is one of surprise, but the majority accept it in the spirit in which it's delivered"

Wrecks to riches?

A welcome update on the endlessly jaw-dropping Cake Wrecks blog - dedicated to "When professional cakes go horribly, hilariously wrong" - which Stop the Week reported on in February: author Jen Yates is releasing a Cake Wrecks book in late October. As a teaser, here's one effort ordered by a customer - for reasons that shall forever remain unfathomable - and the baker's brave but stomach-churning vision. "What is it?" you cry. "Go ahead, guess," writes Yates. "Spaghetti with tomato-ey cream sauce? An ear? A cherry, Cheez-Whiz and regurgitation torte? Nope, nope and nope! Give up? It's a foetus-with-an-iPod pie!"

Cupcake challenges

We weren't joking when we foretold of a cross-Atlantic cupcake arms race kicking off in July. To recap: the official Guinness World Record for the world's biggest cupcake was broken in mid-July. Then it emerged that a cupcake was unofficially constructed in Covent Garden, London, one day earlier, which dwarfed the States' effort (Guinness? Pah!).

Diary Dates

6-8 September

Planning ahead

William Reed Business Media, publisher of British Baker, has launched the Food and Drink Logistics (FDL) Show in response to market demand. It will run alongside the firm's set of market-leading trade shows, including the Baking Industry Exhibition.

Appointments

Greg Woodhead

My Career

What does your job involve?

Bakery at large

Put on your comfy shoes, practise your German for "a large beer please" and get set for iba. The renowned German bakery exhibition takes place on October 3-9 in Düsseldorf.

Festive flavours

Tis the season to be jolly, especially for bakers as consumers line their cupboards, and stomachs, with mince pies, stollen, Christmas cake and brandy-soaked puddings. But will the recession signify a change in the traditional indulgence of the festive season? And will consumers follow the current trend of choosing traditional products they know and love?

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