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Monthly Magazine - 6,050 average net circulation
The market-leading fully requested and paid for print title serving the UK bakery sector. Our remit and reach includes plant bakeries, craft and artisan retail businesses, farm shops and garden centre chains, supermarket in-store counters, cake shops and coffee chains, wholesale and catering bakery suppliers, plus all allied equipment, ingredients and food to go companies. The magazine contains news, market data, bakery trends, inspiration and retail help, business profiles and new products. It is the conduit via which the professional UK baking industry communicates. Supplements on topic-specific content back the core offer.
Website Audience - 35,380 average unique visitors per month
Britishbaker.co.uk delivers breaking news as it happens. Independent and trusted, the site actively encourages debate and involvement in the issues of the day to ensure the UK bakery community is engaged with the decision makers and the current affairs that affect them. Pricing data infographics tag trends and stats. The site embeds rich media coverage of forward-thinking conferences and exhibitions as well as ‘How To’ and recipe concepts to lead innovation within craft and artisan businesses
E-newsletters - 28,346 opted-in subscribers
The British Baker E-newsletter is delivered three times a week to an audience that has opted in to their preferred news channel. The newsletters provide a summary snapshot of the leading news stories, product info, and activity from the UK bakery sector. The Cakewire monthly newsletter is dedicated to inspiring, educating and helping the UK’s active community of professional cake makers thrive and develop their businesses on a solid and pro-active platform.
Social Media - 32,434
British Baker and its wholly-owned brand National Cupcake Week is actively engaged on Twitter, via Facebook and LinkedIn to its responsive marketplace. Commentary, ideas and forward-thinking suggestions are all led by British Baker’s social networks. We understand our audience; what they are thinking, what they are doing, and what they are planning. And they trust our independent view.
Face-to-Face - 19,577
The universe of the UK bakery sector’s interest is encompassed by British Baker’s annual calendar of events and exhibitions. Each activity runs to reward and showcase professionalism and excellence and provide the total community with authoritative, independent and trusted mechanisms to demonstrate business integrity and product quality to their respective customer bases. The premier annual event for the UK bakery market is British Baker’s Baking Industry Awards that has been running for 29 years.
For further information and advice please contact
Telephone: +44 (0)1293 846571
Senior Sales Executive:
Telephone: +44 (0)1293 846547
Telephone: +44 (0) 1293 610283