February

In Short

Wales-to-London link

Closure threat at Hovis Wigan sees risk to jobs

Premier Foods has announced that up to 98 jobs are at risk at Hovis' Wigan bakery, with proposals for the closure of its roll plant.

Boost your sales with Craft Bakers' Week 2010

Following its success in 2009, British Baker is pleased to announce the official launch of National Craft Bakers' Week 2010, which will run from 7-12 June.

Premier has £10m idea

Premier Foods, whose stable of brands includes Mr Kipling and Hovis, will launch a major on-pack initiative across all of its brands in March.

Greggs staff star in new ad

Greggs kicked off the year with a new £4m marketing campaign. The TV advert features Greggs' employees and a new strapline 'The Home of Fresh Baking'.

Gelders scoops £300k contract with Tesco

Gelders Bakery has just signed a deal with Tesco to sell its pies and sausage rolls in at least 20 shops.

Morrisons embarks on new drive for apprentices

Morrisons is taking on another bumper crop of apprentices this year, signalling it intends to continue championing craft baking.

In Short

Bakery buyer sought

Administrators are still looking for a buyer for craft bakery business North East Bakery, which went into administration on 22 December. The Newcastle-based firm, run by entrepreneur Greg Phillips, folded after costly rebranding plans and "a disappointing trading performance" saw `the firm's liquidity hit hard. PricewaterhouseCoopers' Mark Loftus is still looking for a buyer for the firm's 20,000sq ft bakery in Newburn, Newcastle upon Tyne and 13 retail units.

EAT slammed for salt levels in soups

The leading pressure group calling for lower salt levels in food has blasted high street bakery retailers for failing to seriously reduce salt levels in soups, with high street chain EAT coming in for the most flak.

National Real Bread Maker Week planned for May

The Real Bread Campaign has announced it will be organising the first ever National Real Bread Maker Week from 1-9 May, to encourage people to re-engage with home baking and to dust off one of the nation’s most neglected kitchen appliances.

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