Other Opinion Articles

Blog: Winds of Change

It is quite extraordinary how things come together at times.

Blog: wedding cakes and their history

How do you price up a Royal Wedding Cake? A multi-tiered extravaganza, plus 600 pre-cut portions, as well as 4,000 portions to be packaged and posted, not forgetting the whole production and logistics shrouded in a cloak of secrecy? 

Gerhard’s blog: Eurovision wonderment

Gerhard Jenne relives with delight the moment his Curly Whirly Cake suddenly came under the Eurovision spotlight.

Value for money or money for old rope?

Honestly, just when are you going to learn, you half-witted, dumb-brained nincompoops? Flogging utter garbage for next to nowt is actually destroying our businesses.

Gerhard’s blog: Change in just one generation

Gerhard Jenne reflects on just how far the UK bakery market has changed since he arrived on British shores.

Gerhard’s blog: Eschewing Easter

Gerhard Jenne examines his firm’s performance at Easter, and finds that a Velvet Bunny Cake hit just the right note with customers

Gerhard’s blog: wedding cake season

With Easter behind us, Gerhard Jenner welcomes the advent of the wedding cake season and the challenges it entails

Gerhard’s blog: the second book is born

Gerhard Jenne describes the challenges of his second published volume… and the differences since the first time around.

Gerhard’s Blog: The principle of ‘GREAT’

We devised a ‘GREAT’ customer service principle and train our staff accordingly. It’s a handy aide memoire, where each letter stands for a particular aspect of our service.

Blog: Smart counts the generational gaps

While you are having your morning coffee, just have a look around and say to yourself, “If I wasn't here for a multitude of reasons who would carry on the business?”

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