Finished Goods

Covering all the bases with pizza innovation

Variety is the spice of life and the sheer variation in pizza base and toppings recipes is continuing to excite consumers and evolve the category.

Traybakes & Slices: How the rocky road can take a healthy turn

As with many other bakery categories, the demand for healthier choices is driving new product development in traybakes. And the options, it seems, are limitless.

Classic cakes ready to make a comeback

Diving back into the archives could provide modern bakers with a treasure trove of new ideas, with a host of traditional bakes waiting to be rediscovered.

Landing and keeping a supermarket listing

Looking to see your bakery goods on supermarket shelves? Here are some tips on how to approach the multiples’ bakery buyers and the type of items that could spark their interest.

Packing more flavour into classic festive fare

Brits love a mince pie, but consumers are looking beyond traditional festive fare for more exciting flavours

Shake up your cakes with cocktail flavours

If you like piña coladas… then put it in a cupcake. As boozy bakes become increasingly common, bakers are turning to cocktail menus for inspiration.

Halloween doesn’t have to be child’s play

Bakers will be hoping to scare up profits this Halloween, with shocking delights for a more adult audience and premium price tag.

High-fibre: Bakers must still take heed of seeds

Health-conscious UK shoppers are showing ongoing interest in ‘breads with bits’... and the sales figures suggest suppliers should embrace this

Cake trends: Cakes set to reign supreme in 2018

From boozy bakes to fresh flowers, here are the cake trends that could steal the show over the next year...

Flatbreads: a whole world of opportunity

UK consumers are no strangers to flatbread, with tortillas and naan featuring regularly on the menu. But some think it’s about time Brits expanded their culinary horizons… 

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