Finished Goods

High-fibre: Bakers must still take heed of seeds

Health-conscious UK shoppers are showing ongoing interest in ‘breads with bits’... and the sales figures suggest suppliers should embrace this

Cake trends: Cakes set to reign supreme in 2018

From boozy bakes to fresh flowers, here are the cake trends that could steal the show over the next year...

Flatbreads: a whole world of opportunity

UK consumers are no strangers to flatbread, with tortillas and naan featuring regularly on the menu. But some think it’s about time Brits expanded their culinary horizons… 

Bake-off & Finished Goods: Slow, slow quick

Long-fermentation loaves, artisan products and those with health benefits are generating quicker sales than the category average... so how can retailers capitalise?

Sourdough: Want to make your loaf rise above the crowd?

Perceived as healthier than regular loaves, sourdoughs’ recent popularity means bakers are now having to become increasingly creative to make theirs stand out

Cookies & Biscuits: Crunch time amid health focus

As health campaigners continue to target sugary treats such as biscuits, how can bakers use different ingredients to fight back?

Score a hole in one with quality doughnuts

Brits are going nuts for lavish doughnuts that command a premium price. What sort of flavours and fillings are winning over shoppers, and how can bakers tap such demand themselves?

Sandwiches: Seasons eatings: a new opportunity for sarnies

Festive sandwiches are big business, but what other seasonal opportunities are there for sandwich players? 

Patisserie: Classic treats that never go out of fashion

Refined patisserie is in demand as consumers increasingly seek out indulgent treats to ‘eat with their eyes’… and post on Instagram

Ethnic Flours & Speciality Breads: Corn and the cob: Brits get a taste for US classic

Growing interest in corn-based bakery products is an opportunity to add some excitement to the market

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