Finished Goods

Bake-off & Finished Goods: Slow, slow quick

Long-fermentation loaves, artisan products and those with health benefits are generating quicker sales than the category average... so how can retailers capitalise?

Sourdough: Want to make your loaf rise above the crowd?

Perceived as healthier than regular loaves, sourdoughs’ recent popularity means bakers are now having to become increasingly creative to make theirs stand out

Cookies & Biscuits: Crunch time amid health focus

As health campaigners continue to target sugary treats such as biscuits, how can bakers use different ingredients to fight back?

Score a hole in one with quality doughnuts

Brits are going nuts for lavish doughnuts that command a premium price. What sort of flavours and fillings are winning over shoppers, and how can bakers tap such demand themselves?

Sandwiches: Seasons eatings: a new opportunity for sarnies

Festive sandwiches are big business, but what other seasonal opportunities are there for sandwich players? 

Patisserie: Classic treats that never go out of fashion

Refined patisserie is in demand as consumers increasingly seek out indulgent treats to ‘eat with their eyes’… and post on Instagram

Ethnic Flours & Speciality Breads: Corn and the cob: Brits get a taste for US classic

Growing interest in corn-based bakery products is an opportunity to add some excitement to the market

Easter: Don't put all your eggs in one basket

Hot cross buns dominate the Easter bakery selection, but is it time bakers branched out?

Vegan Bakery: Industry is rising to the challenge

Veganism is becoming increasingly mainstream as consumers adopt the lifestyle for a variety of reasons, and bakers of all sizes are catching on to the trend rapidly

Breakfast Bakery: Bolster your breakfast with on-the-go goods

How can Britain's bakers capitalise on the growing demand for grab-and-go breakfast products?

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