Cru8 has secured listings for its paleo and plant-based bakery products at Selfridges Foodhall, and has partnered with Deliveroo for local delivery.
The supplier said the new partnerships would help it to meet an “increasing demand for high-quality, nutrient-dense, free-from products that nourish the body, support wellbeing and increase productivity, among both mainstream consumers and those with intolerances”.
Under the Deliveroo partnership, seven of the brand’s paleo breads will be available to Londoners near Cru8’s kitchen in Battersea, or its deli in Chelsea Farmers’ Market.
Six of its products for available to purchase at the Selfridges Foodhall and on the Selfridges website: Almond Macaroons, Cacao Macaroons, Cacao & Orange Macaroons, Pistachio Macaroons, Chocolate Chip Cookies and Oatmeal & Raisin Cookies.
“We are thrilled to be launching our paleo range into Selfridges and partnering with Deliveroo to ensure that more Brits get their hands on our all-natural alternatives,” said Alexi von Eldik, founder of Cru8.
“The UK has witnessed a tremendous boom in the popularity of gluten-free and paleo products and at Cru8, we want to be at the forefront of this movement, leading on quality and nutrition with life-optimising foods that support health and wellbeing.”