Deli Kitchen has gained listings in Waitrose for its Sliced Focaccia and Greek Style Flatbreads.
The two additions will bring the number of Deli Kitchen products in Waitrose to five, joining the Plain Folded Flatbreads, Seeded Folded Flatbreads and Wholemeal Folded Flatbreads on shelf.
The Greek Style Flatbreads were launched in May this year, supported by a campaign fronted by the company’s ambassador Tom Daley.
“We are thrilled to expand Deli Kitchen’s representation in one of our flagship accounts. Innovation is crucial to our business and we are proud to be supplying retailers and consumers with a variety of quality products to help inspire meals,” said David Laurence, joint managing director of Signature Flatbreads, which owns the consumer-facing Deli Kitchen brand.