Yorkshire-based Eurostar Commodities will double the production of ‘healthy’ chapati flour, because it says sales since the launch a year ago have increased by 53%.
Eurostar Commodities is to double production of its Spelt & Rye chapati flours. In what it called “a massive trend toward healthy alternatives”, sales of Spelt & Rye chapati flour have exceeded expectations in its launch year (12 months to March 2017).
Philip Bull, managing director of Eurostar, said: “We are delighted by the success of this product and it reflects a larger consumer trend towards ingredients which have increased health benefits.
“Many of these products, because of their more natural processing, have enhanced flavour properties and increased absorption benefits. We are excited to continue developing new products in this area.”
Spelt & Rye chapati flours blend older grains of rye and spelt to produce a tasty chapati, high in quality and with the softness and flexibility required for producing a great result, according to the company.
Produced by Eurostar’s development team “who trialled different grains and blends to create the optimum combination of rye and spelt”, the product is available in two chapati flour varieties: medium brown and wholemeal.
Rye and spelt give a rich hearty taste and retain a larger quantity of nutrients than other types of grains when milled. They’re a good source of fibre and minerals and are higher in protein than wheat flour. Because they are low GI, the company said the products are also good for diabetics.
Rye is also a very good source of dietary fibre, phosphorus, magnesium, and vitamin B1.
Medium brown and wholemeal varieties are available in 2kg and 5kg bags.