Irwin’s bags new sponsorship deal

Co Armagh-based Irwin’s Bakery has secured a television sponsorship deal in its 100th year of business.

Paul and Nick’s Big Food Trip, which aired on UTV on Easter Monday (9 April), follows award-winning chefs Paul Rankin and Nick Nairn touring the Northern Irish and Scottish coastlines to find out more about their Ulster-Scots roots.

Michael Murphy, commercial director of Irwin’s Bakery, said: “As a local, family-owned business that has been baking bread for local families for over 100 years, Irwin’s is delighted to support Paul and Nick’s Big Food Trip. As Paul and Nick will be showcasing the finest local produce throughout their journey around the Northern Irish and Scottish coastline, sponsorship of the programme was a perfect fit.”

Irwin’s has previously sponsored UTV’s Rare Breed – A Farming Year in January, which was a 12-part series following 16 Northern Irish farming families for an entire year.

Speaking of the business, Murphy added: “We are proud of our heritage and reputation for producing authentic Irish breads made with traditional recipes and techniques, including the Rankin Selection range and of course the iconic and much-loved Nutty Krust batch loaf.”

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