Poole’s Pies has enlisted the help of TV presenter Stuart Hall to launch a brand new website.

The Wigan-based pie manufacturer has brought in the It’s a Knockout host to produce the voiceover for a new video on the firm’s website, www.poolespies.co.uk.

It takes visitors behind-the-scenes at the Poole’s Pies’ 300,000sq ft factory site and describes how the pies are made, where ingredients are sourced and the history of the business.

Neil Court-Johnston, chief executive at Poole’s Pies, said: “We knew we needed to find someone special to provide the voiceover for the film, but we never dreamt we’d get someone as well-known or as highly regarded as Stuart Hall.

“Many people remember him from BBC North West and It’s a Knockout, or they know him as the voice of football for Radio 5 Live. We were sure his irreverent style would suit us down to the ground.

“We think the finished film is fantastic – so fantastic in fact, that we’ve even included an ‘uncut’ version of commentary for people to listen to. That’s how great it is.”

Hall said: “I’m a pie lover immersed in the pie culture of the people’s republic of Wigan, so it was an absolute pleasure to help out Poole’s. I just hope people enjoy the film as much as I did.”