LFLs slow at Asda

Asda has reported a 0.7% rise in like-for-like sales (LFLs), excluding fuel and VAT, in its second-quarter trading results.

The Walmart-owned supermarket giant released its financial figures yesterday (16 August) for the trading period from 1 April - 30 June 2012, showing a steady increase in LFLs.

Back in May, the firm said in Q1 2012 total sales grew by 7.1%, while LFLs for the 12 weeks to 31 March 2012 rose by 2.2%.

Andy Clarke, chief executive and president of Asda, said: “I’m really proud of our performance again this quarter. We have continued to increase our sales and grow ahead of the market through a combination of lowering more prices and driving even harder on product quality. Our ‘real value’ strategy is paying dividends, and enabling us to grow the business in a sustainable way.”

Earlier this week, Kantar Worldpanel highlighted Asda as one of the leading supermarkets in terms of share for the 12 weeks to 5 August 2012 with 6.2%, followed by Sainsbury's with 4.7%. The supermarket's sales accounted for 17.4% of the total grocery market for the period, below Tesco which accounted for 30.9%. Asda was above both Sainsbury's and Morrisons, which had 16.5% and 11.7% respectively.

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