Fudges makes appointment for growth

Fudges Bakery has appointed a new member to its sales team in a bid to move the firm from local producer to key category supplier.

Peter Butler joins the firm from Dorset Cereals, where he was business development controller.

Fudges has said Butler will help the company take the new step in its growth plans, while retaining its local sourcing and artisan production values.

Butler said: “I am really looking forward to tackling this role at Fudges – we’ve been set some challenging targets, but with the savoury and sweet ranges containing such exciting premium products, I think they’re certainly within our reach.”

Peter Butler
  (Photo:  )

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