National Cupcake Week sponsor Orchard Valley Foods was named as a company to watch as part of the Sunday Times annual Fast Track 100 supplement.

The table ranks Britain’s fastest-growing private companies by sales over the past three years, while the ‘Ones to Watch’ section highlights 10 companies who are bubbling under the main list, but showing potential to reach the top 100 in the future.

The confections and ingredients supplier was established in 2004, and has current sales of around £12m.

Mike Forrester, managing director, Orchard Valley, said: “We are currently expanding our staff base across all our administration areas to support our growth, at the same time finalising plans to develop the site in Tenbury providing additional warehousing, offices and new product development kitchens.

“The directors follow a clear strategy towards business growth, working in markets we know well in the UK and across Europe. We make our decisions carefully and quickly and have a flexible, well-skilled team, who bring our plans to fruition.”

Of the 10 companies chosen as ones to watch, a national winner is then selected from these by a judging panel and receives a special award at the Fast Track 100 national conference and awards dinner in May.