Piebury Corner eyes West End expansion

North London business Piebury Corner is hoping to expand with a restaurant, following three seasons of success.

The business currently operates an outdoor stand and a high street deli on Holloway Road, north London, close to Arsenal Football Club’s Emirates stadium.

Commenting on the potential expansion, co-founder Nicky Campbell said the business would be looking towards the West End and would change the names of the pies.

On average, the business sells 300 pies per home game on its stall, and close to 1,000 in-store, which opened in November 2012 with 30 covers. Sales vary, according to shop manager Julie McKenna, depending on the day of the home game, as well as kick-off time.

Named after the road that was home to Arsenal FC’s former stadium, Campbell said the pies have proven very popular with home and away fans.

 “We started with five flavours that I made myself on a stall outside the stadium. Because the pies proved so popular, we sold out by the second home game. We now supply seven of our own flavours, along with guest pies.”

To meet demand, Campbell commisioned a baker. Flavours include the Tony Adams steak and ale, the Charlie Nicholas mutton Scotch pie, the Bergkamp chicken pie, the Reg the Veg, and a Thierry Henry venison and red wine pie.

Commenting on the potential expansion, Campbell said the business would be looking towards the West End and would change the names of the pies.

McKenna added that Piebury Corner was looking at catering vans for music festivals.

Cold pies cost £3.50 each, with the venison option costing £4. Hot pies have an RRP of £4.50, with venison at £5.

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