New York Bakery Co launches mini bagel range

Bagel brand the New York Bakery Co has launched a new range of mini bagels.

Available at Tesco, the bagels come in three flavours: plain, cinnamon & raisin and duo, containing 50% wholemeal and 50% white.

According to the company, the range will also be launched nationwide.

Nicky Cummerfield, director of marketing, Maple Leaf Bakery UK, which owns New York Bakery Co, said the launch demonstrated the company’s commitment to “driving forward the category”.

She added that the range will be supported by in-store promotions and an integrated media campaign, as part of Maple Leaf Bakery UK’s £3.6m communications spend for 2014.

“We’re really excited to have created the first authentic mini bagels as a direct result of trend-gazing and consumer insights around miniatures,” Cummerfield said. “We’re confident that our new range offers the same great taste, but in a smaller size.”

The bagels come in resealable bags of eight, with a RRP of £1.60 per pack.

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