Border Biscuits adds to Sainsbury’s product listings

Border Biscuits has secured additional product listings in Sainsbury’s Scotland.

Thirty Sainsbury’s stores throughout Scotland now stock an extra six varieties from the company. This includes Treacle Toffee Treats and Chocolate Fruit & Nut Rubbles to the Classic range.

Products added to the Outrageously Tasty range include Tasty Blackberry & Apple Crumbles, Yogurt, Cranberry & Pumpkin Seed Crumbles and Pecan & Maple Syrup Granola Cookies.

Larger sharing packs have also been added, with biscuit flavours including strawberry and cream, shortbread, toffee apple crumbles, butterscotch crunch and milk chocolate Viennese.

Geraldine Bruce, Sainsbury’s Scotland buyer, said: “We are really pleased to add the new varieties of Border Biscuits to our Scottish stores. The range always performs well and the biscuits are very popular with our customers and we’re sure they’ll enjoy the new flavours.”

Louise Creevy, sales and marketing manager, Border Biscuits, added: “We work hard to innovate and expand our range on a regular basis and we’re delighted that some of our newer additions, including our sharing packs and new flavours in our traditional Classic range, are available in Sainsbury’s Scotland.”

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