Cake decorations company picks up new distributor deal

Truly (UK) has been appointed UK distributor for Chinese decorations company Quality Sprinkles, through its Twist Ingredients brand.

Following a meeting between the two companies at a UK trade fair, the company took its first delivery of stock over Christmas, explained Niki Thompson, director, Truly (UK).

It is currently selling 40 different lines, in 2kg bags, but may increase the range further if the initial lines are successful.

Quality Sprinkles produces a range of natural, vegetarian, gluten-free and certified halal and kosher sprinkles, hundreds and thousands and sugar crystals.

“We have been contacted and asked for gluten-free products a lot, and Halal to some degree,” said Thompson, who said that not many customers even knew such kosher products existed, “so it tends to be a surprise that we actually have them”.

“It’s a small part of the business at the moment, but a new area we are expanding into,” she added.

Truly (UK) is a family-run business based in Shropshire, predominantly supplying small and medium-sized bakeries, as well as chocolatiers and ice cream and yoghurt makers.

The business was launched by Louise Gough and her sister Niki in 2010, with the Twist Ingredients brand launched two years later. It also has a retail brand called Scrumptious, which it sells to delis and home bakers.

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