Ginsters returns to screens with £4m ad campaign

A series of new television adverts for Ginsters are to launch on 12 February, in a bid to bring men back to the brand.

The savoury pastry and sandwich manufacturer has worked with M&C Saatchi to create two different adverts, called ‘The Joke’ and ‘The Return’, which will feature on terrestrial and satellite channels.

It will be the firm’s first brand-related television campaign, since its ‘Man Plea’ advertising between April and May 2012.

Linda Evans, sales and marketing director, Ginsters, said: “The campaign is designed to re-engage with our core male audience and celebrates those everyday heroic moments and unspoken acts that the men of Great Britain perform on a daily basis.

“The TV campaign is part of an overall £4m brand spend this year – our biggest ever – which encompasses national retail media, press, PR and social media.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account

Promotional Features 

Most read