Private equity backing for Genius?

Gluten-free brand Genius has reportedly received a funding boost from a private equity backer.

According to The Grocer, a sister title to British Baker, the company has had a cash injection from Brussels-based Verlinvest.

Genius has refused to comment on the investment.

Earlier this year, Genius announced a new deal to supply gluten-free pies to Asda.

Commenting on the deal, Roz Cuschieri, chief executive of Genius, said the new listings “underline the quality” of the product line-up, which continues to go “from strength to strength”. 

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